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As interest in virtual worlds continues to grow, more and more real world brands are entering the new environment of 'avatars' and 'virtual experiences'.

Leading UK-based virtual worlds consultancy, K Zero (, has made available the '7 Point Plan for Marketing in Second Life ' - a step by step instruction guide for companies wishing to maximise marketing efforts.

The report not only provides strategic guidance for marketers but also case studies of companies already in virtual worlds.

Order the 7 Point Plan for Marketing in Second Life here:

For further information, contact Nic Mitham, K Zero via

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