New mobile marketing technology: putting the shop into the pocket of consumers Tuesday 9 October 2007 PDF Print 9 October, 2007 - Birmingham, UK - Broadcaster Media today announced the UK availability of its new technology Broadcaster, an interactive mobile software application that delivers graphically rich content to mobile phones, BlackBerrys and smart phones. Broadcaster, a mobile marketing application, allows companies to send product catalogues, news, event details and special offers on-demand to a customer’s mobile phone. Broadcaster Media, a division of Australian IT firm Absolute Data Group, has developed a smart, java-driven mobile phone application that connects on demand via GPRS to an online fulfilment and subscriber management system. Broadcaster provides the consumer with a low cost, real time service that isn’t restricted by an individuals’ mobile provider’s portal. Broadcaster Media’s CEO Tammy Halter believes Broadcaster will change the way big brands interact with today’s sophisticated consumer. “What’s unique about Broadcaster is that, for the first time, consumers won’t have to rely on website links or a permanent connection to WAP in order to access their favourite brands from their mobile” Ms Halter said. “Companies are learning what it takes to gain customers and the need for multi channel marketing. But multi channel marketing is just the beginning. Today’s consumer is sophisticated, experienced and content hungry. They expect to use multiple channels for purchasing.” “The challenge for companies is to deliver relevant, personalised content at a time when buying impulses are high, Ms Halter said” Broadcaster will help companies to do just that. Aimed at large lifestyle brands wanting to create a loyal fan club of consumers, Broadcaster is the ultimate in consumer-initiated product and sales delivery systems. It enables companies to engage one-on-one with consumers, receive qualified, dedicated marketing leads, and respond to customer-driven requests, 24/7. “It’s also consumer-driven, low cost and user-paid marketing, and an extremely cost-effective way to connect to consumers. Ultimately, it puts the shop into the pocket of consumers, all day, every day,” said Ms Halter. The new technology is already being trialled by Toyota at the Sydney Motor Show in Australia this month, to send a catalogue of information to customer’s mobiles. Absolute Date Group has appointed Darby Angel as VP of Worldwide Sales and Brendon Clark as UK Sales Manager. They will lead the marketing and sales team from the company’s new UK premises in Birmingham. Information on Broadcaster can be found at http://www.broadcastermedia.com/ Note: The Broadcaster logo is a registered trademark of Absolute Data Group. All other trademarks are the property of their respective holders. Media contacts: For more information in Australia, high res images and screen shots, or to interview Tammy Halter, please call Trudie Parsons or Margot Kooij at Holy Mackerel Group on +617 3399 2900 / email@example.com For more information in the U.K., please call: Darby Angel Tel: 07747 828 093 Email: firstname.lastname@example.org or Brendon Clark UK Sales Manager Tel: 07768 166 173 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Holy Mackerel in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.