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- Online Sales Simulator available to all registered partners

London, 7th October 2007 – Swyx a market-leading vendor of IP telephony solutions has today introduced a new multimedia-based knowledge and learning platform ‘Swyx Sales Simulator’ to assist partners increase returns from selling its SwyxWare range of IP telephony solutions. The aim for resellers is to help them understand the Swyx proposition from a customers’ perspective, giving them greater awareness of customers’ needs and in turn more adept at qualifying requirements on a project-by-project basis.

Senior Vice president of Sales and Marketing at Swyx, Ralf Ebbinghaus, comments on the new initiative, “The idea behind the launch of the Sales Simulator is quite simple. Many of our partners are very well accomplished at hardware and product sales, but less comfortable when it comes to solution or application-based projects. We see this tool as one more component that resellers can add to their armoury to assist them overcome the barriers that new prospects can raise when being introduced to a new technology or concept.”

He continues: “The Sales Simulator is intuitive and therefore easy to use and the learning progress can be tailored to the needs of each individual. The tasks are both practical and role-based, so from a learning perspective, the process is both active and engaging.”

The elements of the Simulator include a virtual sales-world with ‘real-life’ scenarios, including a training and information room. The objective behind the Swyx Sales Simulator is that with their new understanding of customers’ demands, partners will be able to develop their businesses based on margin-rich, customised solutions that directly meets the needs of their customers.

Using an interactive ‘Coach’, Sales Simulator initially covers a number of elementary topics including; cold calling and customer acquisition and then progresses to more advanced areas, such as qualifying the project, reacting and dealing with negative feedback, and maintaining contact with all the key influencers within a particular deal.

As part of the launch, Swyx are offering an additional incentive to partners to help them move up the next partner accreditation level. Resellers who complete the Sales Simulator training will earn additional points per quarter in the category ‘Customer Experience’.

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Editor’s notes:

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based IP communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for IP communication in Europe and has enabled thousands of businesses to take advantage of the benefits of IP communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press contact: Jane Moores/Sally Minchin TTA Communications Ltd,
Tel : 0845 658 0120 Fax : 0845 658 0122 email:

This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Computing & Telecoms, for more information visit