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Exactly one year after joining as non-executive Chairman in October 2006, Chris Boobyer has taken on the role of Chief Executive Officer. It has been a hugely successful year for to date, having recently announced successive record financial results for Q3. Finance requests and subscribers to its online marketplace continue to rise dramatically, with in excess of $680million worth of technology purchases having been transacted through its online platform.

With over 30 years’ experience in the asset finance sector, Boobyer is perfectly placed to drive the business forward, both in the UK and the US. With an unrivalled pedigree in the finance industry, Chris was a Board Member of the UK Finance & Leasing Association and chair of its Asset Finance Division. He has led several domestic and international acquisitions, strategic alliances and JVs, and delivered record results for one of the largest sales teams in the asset finance industry. Chris will also continue with his role as a Partner for Invigors.

In his new role as CEO, Boobyer will focus on driving the strategic direction for to ensure that the online platform meets the demands of the current marketplace, whilst setting the stage for future innovations in the business finance arena. Commenting on his appointment, "Very few companies have the ability to transform their industry. I am determined to accelerate the pace of change in our market - speed, ease of access and available finance is our mantra and we shall see recognised as a true market disruptor in the world of technology finance.”

Suki Gallagher,'s former CEO takes on the role of Chief Funding Officer “Chris’s new appointment is yet further validation of's growing domination of the on-demand finance market. Chris will provide with the leadership and vision to take business financing to new levels.”


About means finance on demand for the world’s technology through an independent, open platform that brings finance providers, technology vendors and IT users together. The site cuts out the middleman and provides a fast, easy and secure way for companies to source flexible IT leasing finance. Since launching in 2006, in excess of $680million worth of technology purchases have been transacted through the platform. subscribers range from small to large companies including blue-chip technology vendors such as Oracle, Microsoft, Readsoft, Computer Services Group, Infor: K3, Morse and Torex, and end-customers such as Barclays, Institute of Payroll & Pensions Management, British Nuclear Group, Spinvox and Trutex.

The company is privately held and is based in Frimley, UK and San Francisco, USA

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