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HIV and AIDS awareness campaign launches online comedy adventures

Today sees the online launch of the adventures of G.I. Jonny, the all-action hero leading the fight against ignorance of HIV and AIDS, as he rescues the hapless Mimsy from the clutches of Captain Bareback.

The film, the first of several specially commissioned comedy sketches available for download, sees action-figure Jonny using his ‘protector shield’ to deflect the foam from Captain Bareback’s crotch cannon, laying his foe low with his powerful fisting action, and spying the Commando Bandits through his magic brass eye.

A true hero for our time, G.I. Jonny is always ready for action, fully armed with the facts about HIV, and constantly vigilant against the threat.

G.I. Jonny is part of an information campaign aimed at raising and spreading awareness of HIV in the UK among 16-34 year olds. Along with BBC TV and radio programming, the film directs viewers to an interactive website where, as well as finding out more about HIV and AIDS, you can create your own customised G.I. Jonny virtual action figure which can be sent to friends and downloaded to Facebook, thus creating your own army and protecting your friends.

You can view the first of G.I. Jonny’s adventures at http://www.gijonny.co.uk/video.shtml

For more information, please contact Simon Judges at immediate future

on 0845 408 2031 / 07949 138017 or simon.judges@immediatefuture.co.uk

Notes to editors:

A new survey by the BBC revealed high levels of ignorance and complacency about HIV among 16-24 year olds:

89% of 16-24 year olds rarely or never think about HIV when making decisions about their sex lives.

Nearly half (41%) of 16-24 year olds consider themselves to be at “no risk” of catching HIV.

74% of 16-24 year olds demonstrated that they didn’t know the correct facts about HIV.

Over half (55%) of 16-24 year olds surveyed believe the myth that you can get HIV from kissing.

47% believe that it can be passed on from toilet seats.

Over a quarter (26%) of 16-24 year olds do not feel informed about HIV and the issues surrounding its transmission and prevention.

A third of young people don’t wear a condom with a new partner.

A third of 16-24 year olds get their HIV information from their mates.

The last significant national campaign focusing on HIV in the UK was 20 years ago.

This generation have missed the message about HIV.

This press release was distributed by ResponseSource Press Release Wire on behalf of Immediate Future in the following categories: Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.