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IET conference at Embedded Systems Show 2007 to feature keynote presentations from leading academics, industry consultants and professionals

EDA Exhibitions has announced the speaker programme for this year’s Embedded Systems Technical Conference, which takes place at the Embedded Systems Show (ESS) 2007 on 17 and 18 October at the NEC, Birmingham. The IET (Institution of Engineering and Technology) sponsored ESS conference is the UK’s largest forum for the embedded system design community to share technical knowledge and expertise. Technical sessions cover all of the key topics in system engineering and embedded software development.

Commenting on the line-up of speakers at this year’s conference, Event Director Andrew Porter says: “This year’s technical conference features keynote addresses by a hand-picked group of industry leading experts from the systems and software development community. It is by far the highest quality line-up of speakers that we have ever seen at the ESS Developer Conference. Many can truly lay claim to ‘guru’ status. Such industry luminaries as Graeme Pinkney from Symantec, Colin O’Halloran from QinetiQ, Andy Nolan from Rolls Royce, Tony White from Ultra Electronics and Fred Piper from DTI & University of London are all able to give quite unique insights into systems and software development. To have them all on a single programme is a great achievement. The accumulated wisdom of these people, plus the many other speakers involved in the programme, promises to deliver huge educational and professional value to any serious developer of electronic systems and software.”

Presentations at the Embedded Systems Technical Conference follow a new format this year: one-hour advanced tutorials, allowing expert presenters to explore their themes in depth. The two-day event is divided into four tracks, each one dedicated to a specialist topic. Highlights include:


Wednesday 17th October 2007

Track 1 - Embedded Security

• Graeme Pinkney, Head of Threat Intelligence, Symantec

- The Changing Threat Landscape ¬– What Does It Mean To You?

The Internet threat is increasingly complex and changes rapidly; Graeme will give an insight to what is happening and what strategies there are to protect systems against the threat of serious and organised Internet crime.

Graeme Pinkney joined Symantec in 2002 to design and build the EMEA based Security Operations Center. He is now manager of threat and vulnerability analysis for Symantec's enterprise business.

• Fred Piper, Director of Information Security, University of London & Advisor to the DTI’s Cyber Security KTN

- Authentication Techniques and Cryptography

This presentation will give an overview of a number of the problems that need to be addressed when designing an authentication scheme, outline some of the solutions that are available and consider their relative merits and overheads.

Fred Piper was appointed Professor of Mathematics at the University of London in 1975 and has worked in information security since 1979. In 1985, he formed a company, Codes & Ciphers Ltd, which offers consultancy advice in all aspects of information security.

Track 2 - Future Embedded Systems Technologies

• Tim Whittaker, Systems Architect, Wireless Division, Cambridge Consultants

An Introduction to the New SP100 Wireless Industrial Networking Standard
This presentation will set out the work of the SP100 working groups, the technology being standardised and its differences from other radio standards. Application of the technology will include field sensors used for monitoring, control, alarm and shutdown, realtime field-to-business systems.

Tim Whittaker is responsible for the local area wireless business of Cambridge Consultants. Tim has led the technical effort in a wide range of radio developments including a DECT-based cordless intercom system for broadcast market and a wireless-linked cardiac monitoring system.

Thursday 18th October 2007

Track 3 – Design of Dependable Systems

• Professor Colin O’Halloran, Director Systems Assurance, QinetiQ Trusted Information Management

Death, Taxes and Requirements Change – Cost Effective Software Verification From Models

Corrections cost money and the later in the design life they are instigated, the more disproportionate the costs. O’Halloran proposes exploiting familiar design technologies, underpinned by the power of mathematics and robust engineering without the need for specialist knowledge to achieve time and cost savings while maintaining quality.

Colin O'Halloran is a QinetiQ Fellow, a Visiting Professor at the University of York and a Visiting Fellow at Kellogg College, Oxford University. Colin has worked in the field of high integrity software for 24 years.

• Andy J Nolan, Chief Software Engineer, Six Sigma Black Belt, Rolls Royce

It’s Not The Size That Matters But What You Do With It – A Project Manager’s Guide To Software Measurement and Project Management
This presentation looks at the philosophy and practice of measurement and provides some simple proven techniques to bring about both short and long term success. In addition, the presentation provides evidence of costs and benefits of a measurement programme.

Andy J Nolan has been managing and developing software for 20 years. He is currently the Chief Software Engineer for the Rolls Royce Controls Systems Department using Six Sigma principles to bring about business change.

Track 4 – Model-Driven Design for Software

• Tony White, Head of Technology, Ultra Electronics Electrics

The By-Wire Experience – A Distributed Application Development
This paper will present a summary of a tri-party project where model-based design methodology was used to develop a drive-by-wire system utilising time-triggered protocol. The project leveraged state-of-the-art components to engineer a process that facilitated the flow of design data between both the tool chains and team members.

Tony White is Head of Technology at Ultra Electronics Electrics. He is well known in the UK Defence Land Systems market place, where he specialises in Vetronics architectures. He also has a background in avionics and industrial automation.

Delegate packages

Delegates can attend their choice of advanced tutorial sessions. One- or two-day delegate passes are available. Prices for a single day start at £160 + VAT.

Delegates receive lunch and refreshments plus a CD-Rom of all presentation slides.
Registration to the exhibition is free to all.

To learn more please visit:


Notes to editors:

• The Embedded Systems Show 2007 is on 17 and 18 October, in hall 10 at the Birmingham NEC
• The show opening hours are 9.30am – 4.30pm
• The exhibition features include coffee points on the show floor and an open-access presentation theatre
• The Embedded Systems Show takes place in association with Embedded System Engineering (ESE) magazine
• Further information is available at:
• The Embedded Systems Show is an annual trade-only event established in 1994
• The Embedded Systems Show is sponsored by IET (Institution of Engineering and Technology)
• The Embedded Systems Show and Embedded System Engineering (ESE) magazine are owned by EDA Ltd
• Full details of the Embedded Systems Show conference and exhibition programme are available on request

For further information, please contact:

Lindsay Back/Ben Bush
The Crocodile
Tel: 020 7749 4400
Email: /

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