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Experts have recently warned that bathing every day may not be good for babies’ delicate skin and that 2-3 baths a week is fine. However, some mums admit to feeling guilty if they put their baby to bed without a bath.
To encourage parents think again, Metanium are launching a ‘Banish Bathtime Blues’ campaign and are advising all those parents who grit their teeth as baby’s bathtime approaches to reduce the stress on themselves and their baby by occasionally ditching the daily dunking and opting for topping and tailing instead.

Jane Shire, advisor for says: “Bathing can be relaxing for babies and enjoyable for the entire family if it isn't rushed, but babies can go for days without a bath as long as you top and tail regularly. Indeed, if the baby is born very small, or is unwell, then it is recommended that they are not bathed, just topped and tailed."

Reasons to Banish Bathtime:

1. Baby is poorly
2. Baby is too tired or not in a good mood
3. It’s late and you’ve missed their usual bathtime
4. Baby’s sensitive skin could do with a break from bathing
5. Because you deserve a break too!

The skincare experts at Metanium have been giving advice for 50 years and have a range of products to keep baby’s skin in tip top condition including:

Metanium Nappy Rash Ointment – trusted by generations of parents and health professionals it’s perfect for protecting babies’ delicate bottoms throughout the night

Metanium Petroleum Jelly – an age old baby essential

Metanium Zinc & Castor Oil Cream – this barrier cream can even be applied before bathtime if baby’s skin is irritated

Metanium Baby Moisturising Cream - this light, easily-absorbed cream contains Aloe Vera and helps restore and maintain moisture so is perfect for applying after bathtime

Metanium Cradle Cap Cream – applied 10 minutes before bathtime, it works by gently softening the skin helping loosen dry, scaly skin, making it easy to fall off.

Visit for more information and money off coupon

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For further information please contact:

Lisa Penney
Tel: 01628 526208

PR Ref: 1457

This press release was distributed by ResponseSource Press Release Wire on behalf of Nobull Communications in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Medical & Pharmaceutical, for more information visit