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EU HELP – “for a life without tobacco” CAMPAIGN LAUNCHES FREE SCHOOLS KITS

In a bid to help teachers educate their pupils against the effects of smoking and passive smoking, the EU HELP campaign has produced a teaching kit that can be ordered free of charge from the HELP website – www.help-eu.com

The kits, aimed at 12 – 18 year olds, contains an awareness-raising quiz about Europe and tobacco as well as promotional items such as bracelets, pens, lanyards, posters and other goodies.

“Over the past two years we have been conducting roadshow events across Europe and the UK and we received many requests from teachers wanting more information for their classes,” said Naomi van Moppes, UK spokesperson. “This is why we have developed the HELP teaching kit.

“We hope that teachers understand the importance of educating young people about the dangers of tobacco and that they will take up the opportunity to obtain their free pack. All we ask in return is that teachers send us feedback from their lesson along with a photo of the participating class. These pictures will appear on the Help website.”

In addition to the quiz and promotional items, the pack will also contain letters from the HELP team and Prof. Gerard Hastings, Director of the Institute for Social Marketing and Centre for Tobacco Control Research and Chair of the Advisory Board of the HELP campaign and a copy of the European Youth Manifesto – For a life without tobacco.


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For further information please contact
Niall Dologhan or Naomi van Moppes on 020 8789 2587 or n.vanmoppes@kestrelcomms.co.uk


Editors Notes:

· Tobacco is Europe’s greatest public health challenge, killing more than 650.000 people each year. This figure includes 19.000 people who have never smoked themselves. To tackle this issue, the European Commission, aside from other actions, such as legislation, launched one of the world’s biggest anti-smoking communication campaign in 2005, ‘ HELP – For a life without tobacco’, using a range of communication tools including television advertising, the internet; the active participation of young people from all Member States with a common declaration: the "European Youth Manifesto" and presence at events and public places with a roadshow where the European citizens can test their carbon monoxide (CO) level.


· The European Youth Manifesto: This initiative, organised in close partnership with the European Youth Forum - an organisation bringing together tens of millions of young people from all over of Europe – got young Europeans together in order to exchange views and make a joint stand for a smoke-free Europe. Over 10,000 young people from all EU member states participated in this consultation process and 200 of their delegates met in Belgium to draft a final version of the Manifesto. The text is published on the website www.help-eu.com.
· HELP – For a life without tobacco

The “HELP – For a life without tobacco” campaign of the European Commission, initiated by European Commissioner Markos Kyprianou, is aimed at convincing people not to start or to quit smoking with a TV campaign and different promotional activities in the 27 European Member States.

· The press releases, press kits, logo and images from the « HELP » campaign can be downloaded from the Web site www.help-eu.com.

About HELP:

“HELP” is the second major EU-wide anti-smoking campaign run by the European Commission. The European Commission earmarked €72 million for the campaign between 2005 and 2008. Adolescents (15 to 18 year olds) and young adults (18 to 30 years olds) are the main target groups.

At the outset of the campaign Markos Kyprianou, the European Commissioner for Health and Consumer Protection, said: “The sickness and death caused by smoking costs EU countries €100 billion a year. Prevention and information campaigns like “HELP” are an investment in a healthier and more prosperous future for our citizens. As well as promoting tobacco-free lifestyles to young people, the campaign also highlights the dangers of passive smoking and supports the trend towards tobacco-free public places.”

He continued: “Eight out of ten smokers start in their teenage years. Once hooked, it is a habit that takes many of them to an early grave. Every year, 650,000 EU citizens die from tobacco related disease. I am determined to do everything I can to stop young people taking up smoking, and to help young smokers kick the habit before it ruins their health. I want to see a major shift in our society, where being smoke-free becomes the norm and the smoke-addicted are a dwindling minority."

This press release was distributed by ResponseSource Press Release Wire on behalf of Kestrel Worldcom in the following categories: Education & Human Resources, for more information visit http://pressreleasewire.responsesource.com/about.