Launch of new medical device makes immediate impact on major women’s health problem Thursday 11 October 2007 PDF Print The UK launch of Incostress has come at the perfect time for the millions of women who suffer embarrassing leaks when they sneeze, laugh, cough and exercise. This highly innovative but simple non-surgical solution offers immediate relief by providing support to the bladder and applying a gentle supportive pressure on the urethra. The development of Incostress, with massive support from the Wales Innovation Network, follows clinical trials at a leading Welsh hospital and focus groups around Europe. The clinical trials reported amazing results with patients with serious incontinence problems taken off surgery lists. Focus groups, politely referred to as ‘leaky lady groups’, have helped refine Incostress and confirm its acceptability and efficacy. The creators of Incostress, C&G Medicare Ltd, now face the monumental task of promoting the product as effectively as possible. Gaynor Morgan said “We know that the need is absolutely enormous and clinical studies and user feedback confirm that Incostress begins to work immediately, bringing instant relief to sufferers of this life spoiling condition.” “As a small start-up company we cannot afford big advertising campaigns and must rely on a favourable press. But incontinence is still regarded as a taboo subject by so many editors.” “The irony is that one in ten working women experience leaks and you are never more than a few feet away from a sufferer, but most women are too ashamed to admit their problem. The persistent embarrassment can, and does, lead to serious depression and many other health issues. We need to remove this stigma and get women talking about this major aspect of their health. Maybe a simple, non-surgical solution in the form of Incostress can provide a way to bring incontinence into the open for the benefit of all women.” Incostress® costs just £24.99 + p&p. For more information visit www.incostress.com or call 0870 7019601 Note to Editors: How Incostress works Stress incontinence affects some 4 million women in the UK and typically follows childbirth or menopause. However, for women who do not exercise their pelvic floor regularly and effectively it can bring lifelong misery, embarrassment and depression. Incostress was invented by Gaynor Morgan and her mother, Carole. They were desperate to find a solution to the problem that had led to Carole’s serious depression brought on by the condition. Carole observed that embarrassing leaks were less likely to occur if she sneezed, coughed, laughed or exercised when she was wearing a tampon. They also discovered that some surgical procedures physically applied a support or pressure to the urethra to help with bladder control. Under normal circumstances this support is provided by the pelvic floor muscles but most women fail to exercise regularly and effectively with the result that at any one time one in seven women are suffering incontinence (Source:Continence Foundation,2007). Incostress is made from medical grade silicon and is worn like a tampon. When it is held in the vagina it applies pressure on the urethra through the vaginal wall and physically helps prevent the unwanted release of urine. Incostress is particularly effective if used in conjunction with an active resistance-based pelvic floor exercise routine because it provides immediate and constant support, and helps exercise the pelvic floor, until such time as the pelvic floor muscles can be developed to provide the necessary support and control. The story of Incostress is one of a determined woman inventor striving to bring a new product to market against all the odds. You can read Gaynor’s story on www.incostress.com and read her blog at www.incostress1.wordpress.com. Gaynor is available for interview and there are a number of excellent case studies willing to share their experiences of using Incostress. You can also meet Gaynor Morgan on The Wales Innovation Network Stand at the British Invention Show at Alexandra Palace 17-20 Oct 2007 For more information and further details please call 0870 0434884 or email firstname.lastname@example.org Links: incostress,gaynor morgan,invention,inventor,health,Kegel,pelvic floor,pelvic exercises,urinary incontinence,bladder control,continence pad,mother,mum,children,childbirth,menopause,incontinence,stress incontinence This press release was distributed by ResponseSource Press Release Wire on behalf of SPM Ltd in the following categories: Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.