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- Ofcom Consumer Panel writes to ISPs requesting clarity on broadband speeds
- Downing Street e-petition continues to gather popular support

Computeractive Magazine’s Crystal Clear Broadband campaign has succeeded in pushing the communications regulator, Ofcom, into action. The Ofcom Consumer Panel, an independent body that advises Ofcom, has written to six top Internet Service Providers (ISPs) requesting a clearer deal for UK broadband customers.

A representative for the body said: “We have been following the issue for a couple of years, and the research and petition from Computeractive… has added to this and made us realise that now is the right time to look into this further.”

In her letter to ISPs Colette Bowe, chairman of the Ofcom Consumer Panel, writes that “customers are not at the moment getting enough information”. The panel’s letter asks ISPs to consider advising customers what their likely connection speed would be; this mirrors the Crystal Clear Broadband campaign’s demand for a “typical rate” to be provided to customers before they commit to a contract.

Computeractive Editor Paul Allen welcomed the move, saying: “We are pleased that Ofcom’s Consumer Panel has noted the huge public support for our campaign and that it has decided to take action. The OCP’s request for broadband customers to be advised of their likely connection speed echoes the key aim of our campaign, and we hope that ISPs respond positively to implement this by providing a “typical rate” to customers.”

Allen added: “Our petition on the 10 Downing Street website continues to gather support, and is now one of the 25 largest petitions on the site. We will continue to push for further action until ISPs provide greater clarity for the UK’s broadband users.”

The campaign’s e-petition, which calls on Ofcom to oblige ISPs to provide a “typical rate” for broadband internet connections rather than a theoretical maximum speed, is now approaching 7,000 signatures. Computeractive is calling on the public to continue supporting the campaign by signing the Government petition at

About the Crystal Clear Broadband Campaign:

Computeractive magazine, the UK’s best selling home computing title, launched the Crystal Clear Broadband campaign to challenge the communications regulator Ofcom and the broadband industry to improve clarity in broadband contracts for UK internet users.

The key aims of Computeractive Crystal Clear Broadband campaign are:

• To lobby Ofcom to oblige ISPs to provide clear information about the actual speed customers are likely to receive in the form of a 'typical rate', much like that published by credit card and loan providers

• To ensure that ISPs are required to provide this information clearly before the consumer commits to the contract

• To encourage Ofcom to provide an independent speed testing service for consumers, so they can compare advertised maximum rates against actual speed

Computeractive has been working to bring this issue to the attention of Government by posting a Parliamentary petition calling on the Prime Minister to instruct Ofcom to force ISPs to advertise a typical rate for broadband subscriptions, not just a theoretical 'maximum' rate. A link to this petition is included on the Crystal Clear Broadband Campaign website at

For more information, contact:

Sheena Riviera, AxiCom UK (for Computeractive)
Tel: +44 (0)20 8392 4064,

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Consumer Technology, Computing & Telecoms, for more information visit