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Get set to sample the finest fairtrade chocolate. The UK is gearing up for Chocolate Week which begins on Oct 15, 2007. But this is a festival with a difference – it will have some of the most ‘ethical’ chocolatiers from all over the country pulling out the stops for what they describe as “the biggest, most indulgent, chocolate celebration the country has ever enjoyed.”

To celebrate Chocolate Week, Report Buyer, has published a new free report which reveals that the fair-trade movement has settled some key issues over definitions, won a large number of awards and come together to become a real force to reckon with in the chocolate market.

“Chocolate Challenges – Emerging Markets and Fair Trade Opportunities for Manufacturers” finds that while market leaders like Hershey’s and Mars are training their sights on emerging markets like China and India, developed markets are seeing a shift towards more premium products including ethical and fair-trade chocolate.

The Author of the report says that in the U.S and Europe, which are leading consumers of chocolate, there’s a growing disdain for mass-produced chocolate bars coupled with an interest in higher priced brands that are committed to ensuring that cocoa farmers in Africa and Latin America get a fair price for their produce.

So while the big guns in the chocolate market set out to woo China and India (both of which are strong consumers of local, traditional sweets) with innovative tactics like endorsing the film Charlie and The Chocolate Factory, back in the U. K, the fair-trade chocolate brigade is all set to bring some chocolate fantasies from the film to life.

Chocolate Week promises treats including a chocolate fountain, sculptures you can eat, talks, discussions and samples of award winning chocolates including a speed tasting event. But before you meet the master chocolatiers, and taste their wares, read this free report to learn all you wanted to know about the history and issues affecting the chocolate market.

To download the report, go to:

About Report Buyer

Report Buyer is a UK-based independent online store supplying business information on major industry sectors. These include the Automotive Industry, Banking & Finance, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare. The website now carries over 40,000 business information products, including market reports, studies and books. Report Buyer is the intelligent way to buy market research making it an essential resource for executives and information buyers worldwide. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. A regularly updated blog provides information on the latest market trends.

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