Architectural Specification Debut for Show House Specialist Thursday 11 October 2007 PDF Print Leading design company, Alexander James Interiors, responsible for dressing the lion’s share of show homes in the Home Counties and London region, has branched out into architectural specification. Within weeks of launching this new service to housebuilders, property developers and private clients, interiors and flooring consultant Alexander James has projects underway for property with a gross value of £45m. The immediate influx of business suggests a strong demand for architectural specification and indicates that AJI is highly regarded within the housebuilding community. Architectural specification is a stage or more before interior design, and involves the identification and coordination of every fitment and finish that is required in a new home or refurbishment project, from coving and cornice selection to door furniture specification, flooring material, stone, tile and ceramic choices and the positioning of electrical circuitry and sockets. Alexander James managing director, Robert Walker, said: “Lighting and electrics are hugely important in a new home. This has become an increasingly specialist area and a high value new property can typically incorporate a mix of digital dimming and mood lighting, multi-source multi-room audio and video, interactive touch screen and remote dial up telephone for heating, lighting and curtain control. “Our housebuilder and private clients are seeing an influx of new products coming to the market in a mesmerising range of designs and the challenge is to select the appropriate mix and put it all together with style and professionalism. Kitchen and bathroom design is particularly important and these two elements can be an immediate switch-on or off for housebuyers. Purchasers have high expectations and housebuilders need to be confident that their property projects that are now at the planning stage will be precisely what the new house buyer wants in six months’ time.” www.aji.co.uk - ends – For further information please contact: Judith Edwards Ident - 01344 620205 Tel: 07899 806571 Email: firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Ident in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.