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Pop superstar, Prince is launching his first fragrance collection, 3121 in the UK exclusively at The Perfume Shop.

The fragrance, which launches in 50 of The Perfume Shop’s key stores, has been created in close co-operation with Prince. The end result is an enticing scent that captures his eclectic style and musical genius.

LAUNCH DATE: 18 October 2007


Top Notes: Bergamot, Jasmine, Gardenia

Heart Notes: Ylang Ylang, Patchouli, Sandalwood

Base Notes: Cedarwood, Musks

Diamonds Collection:

EDP Spray 30ml - TPS £21.31
EDP Spray 100ml & EDP Mini 7.5ml - TPS £40.03
& Body Crème 50g

These prices may seem a little unusual, but everything Prince does has to add up to his lucky number seven – even the prices of his fragrances!

The Packaging: The stunning 3121 bottles are reminiscent of emerald cut diamonds complete with a front panel of raised 22-carat gold 3121 decoration.

The 3121 fragrance will be the first of many products under the umbrella of the 3121 brand, a collection that will express Prince’s artistic vision.

For more information, please contact Jonathan Kirkby at EdenCancan on 020 7395 0500 or at

Shop online at
Stockist telephone number: 0845 601 1950

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