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A marketing agreement with Tribeka – the electronic software specialists puts BitDefender Internet Security solutions in the forefront of a revolutionary concept, allowing customers to select their software for production at the point of sale.

This on-demand approach eliminates the need for retailers to hold pre-packaged stock as well as any risks and costs associated with forecasting forward sales. Manufacturing product on demand is also the greener and more environmentally friendly mode of distribution. For consumers it allows more choice, the latest software release and all the advantages of buying over the counter.

The concept will be launched at the World of Software, within Heathrow Airport’s Terminal 4. Further ‘High Street’ retail outlets are planned in a roll out across the UK and Worldwide.

Nick Billington of BitDefender said, “This is a great opportunity for BitDefender to build on its success within the UK and we are confident that Tribeka will meet our expectations for high standards of customer service. It’s an exciting business opportunity for the channel and we are proud to be part of this innovative idea.”

About BitDefender®
BitDefender is a leading global provider of security solutions that satisfy the protection requirements of today's computing environment. The company offers one of the industry's fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation. BitDefender delivers products and services to over 41 million home and corporate users in more than 180 countries. BitDefender has offices in the United States, the United Kingdom, Germany, Spain and Romania. Further information about BitDefender can be obtained by visiting:

About Tribeka
Tribeka’s Softwide ® system is an innovative solution for the electronic distribution of software through High Street stores. Essentially‚ it is an alternative to standard distribution systems which burns the software onto CDs and prints the cover in–store. The new Heathrow system can produce over 80 titles an hour‚ from a cache of over 1‚800 offerings — a number which is growing at a rate of around 30 a month.

For further information see:

Contact details:

Mike Ottewell
MJO Associates for BitDefender UK
Tel: 01538 361217

Georg Brauer, PR & Marketing
Softwin GmbH (BitDefender)
Headquarters Western Europe
Saarlandstrasse 84
D-44139 Dortmund

Tel.: + 49 2 31 – 99 33 98 0
Fax: + 49 2 31 – 99 33 98 99

This press release was distributed by ResponseSource Press Release Wire on behalf of MJO Associates in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit