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HARROGATE – Software business Magnolia Box is declaring war on the art world today by helping change the way we source, select and purchase art.

The days of visiting your local gallery could soon be over as the Internet transforms the variety, quantity and quality of artworks available for purchase.

“Today’s fine art consumer has an unprecedented variety of choice with advances in technology enabling millions of digitised paintings and photographs to be transformed via print on demand into high quality works of art,” claims James Old, Magnolia Box’s Managing Director. Print on demand, also known as art on demand, is the process of producing fine art prints or canvases according to specific, individual preferences.

Art on demand empowers the consumer to determine everything about their order from its size and colour down to the material it is printed upon.”

We are rapidly moving towards a world where the individual determines on demand when they wish to use traditional media such as film, television and radio. Magnolia Box is seeking to apply these newly emerging principles to the art industry.

“The benefits of an on demand model extend not only the consumer but also to conventional art retailers,” believes James, “Artists, Galleries and Museums no longer need to pre-purchase expensive stocks that they have no guarantee of selling.”

“The beauty of our solution is that everything is completely virtual until a product is actually purchased. It is only when a customer places and pays for an order that our supply-chain is galvanised into action and the retailer is charged.”

It is not just modern online galleries that are benefiting from Magnolia Box’s approach. Traditional institutions such as the National Portrait Gallery have recently used Magnolia Box to support their major Pop Art Portraits exhibition.

“The Pop Art Portraits exhibition is a perfect fit with our art on demand solution,” declares James, “Artists such Warhol, Lichtenstein and Blake helped challenge the conventions of the art world just as we are aim to challenge the conventions of traditional art retail.”

About Pop Art Portraits
Pop Art Portraits at the National Portrait Gallery runs until January 20, 2008. It is the first major international exhibition to explore the role and significance of portraiture within Pop Art, one of the most important and popular artistic movements of the twentieth century.

We have an approved selection of press images from the exhibition if required – these are cleared for free use for the lifetime of the exhibition and should only be used once per publication and in connection with Pop Art Portraits at the National Portrait Gallery (11 oct-20 Jan).

About Magnolia Box

Magnolia Box software enables Artists, Photographers, Galleries and Museums to sell their artworks or photo art using print on demand technology via dedicated e-commerce shops. Their clients range from recreational artists through to International Commercial Picture Library’s and National Museums.

Please visit Magnolia Soft or call 0870 300 1171 for further information.

This press release was distributed by ResponseSource Press Release Wire on behalf of Magnolia Box in the following categories: Entertainment & Arts, Leisure & Hobbies, Home & Garden, Consumer Technology, Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.