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SWITCH OVER OR GET SWITCHED OFF
DIGITAL SWITCHOVER - DO YOU KNOW WHAT TO DO?

London, 17 October 2007 – Top UP TV, a leading provider of premium TV content on Freeview, has today advised that awareness of digital switchover is widespread. However, despite this according to Digital UK 35% of the UK population people still do not realise that they will need to update their analogue VCRs.

People in London (28%) have the least understanding of what to do with regards to updating their VCR for the digital switchover, whilst those in the Border region (47%) have the greatest understanding. (Source: Ofcom and Digital UK Tracker Survey, Q2 2007. http://www.digitaluk.co.uk/en/tracker.html

After Whitehaven analogue TV services in the UK will start being switched off from 2008. People have already begun to replace their primary TVs but many have not thought about the need to replace their analogue VCRs. People will no longer be able to watch one channel whilst recording another using a standard analogue VCR or DVD.

“It is time for the public to start preparing to convert all of their devices and a new Digital Television Recorder (or PVR) would be ideal for analogue switchover. It’s a Freeview box and Digital TV recorder all in one,” said Roger Matthews, Top Up TV Sales & Marketing director.


Your four point guide to digital switchover
1. Digital switchover will take place between 2008 and 2012, TV region by TV Region. You can check when your TV region will go digital at www.digitaluk.co.uk.
2. Digital Terrestrial TV viewers will need a digital set top box or a new television with built in digital adapter (known as an integrated digital TV, or IDTV. Some viewers may also need to replace their aerial.
3. You don’t need to replace your existing TV unless you want to but you will need a digital box such as the Top Up TV + DTR.
4. Don’t forget your video recorder: if you use a video (VCR) or DVD recorder for recording you will still be able to play back tapes/DVDs as before. But, if you want to record one digital channel while you are watching another, you’ll need a digital TV recorder with two digital tuners.

Region
Switchover happens in
Border 2008 - 09
West Country, Granada 2009
Wales 2009 - 10
West, STV North 2010
STV Central 2010 - 11
Central, Yorkshire, Anglia 2011
Meridian, London, Tyne Tees, Ulster 2012
(Source: Digital UK)

About Top Up TV+ and Top Up TV Anytime service
The Top Up TV+ DTR is one off the highest specified boxes in the market it gives access to all the Freeview* channels. It comes with the latest digital features so users will be able to pause live TV, as well as record two channels at the same time. So customers can record their own Freeview* programmes to their Top Up TV+ DTR with no need for video tapes (record up to 120 hours of TV on the box), it even has series record which is not available on most other DTR’s. With a Top Up TV+ DTR customers can also subscribe to the Top Up TV Anytime service which provides over 150 programmes to watch at any time, from digital channels including Disney Channel, LIVING, UKTV Gold, Paramount Comedy and many more for only £9.99 a month. Setanta Sports is available now through the Top Up TV+ DTR which features exclusively live 46 Barclays Premiership matches a season and US PGA Golf Tour, plus much more for only £9.99 a month plus a one off connection fee. For more details about the Top Up TV+ DTR, go to www.topuptv.com or call 08700543210.

About Top Up TV
Top Up TV launched in March 2004 on the DTT platform in the UK.

Top Up TV launched Top Up TV Anytime service in 2006, which gives customers the chance to view programmes from pay-TV channels, including UKTV Gold, MTV, Nickelodeon, Animal Planet and many more, and premium movies from PictureBox.

The Top Up TV Anytime service is only available through a latest technology Top Up TV+ DTR (Digital Television Recorder, or PVR). www.topuptv.com

*Freeview is a separate free digital TV service which does no require a monthly subscription. Freeview is not operated by Top Up TV.


For more information please contact:
Asim Qureshi/ Jeff Prior
AxiCom (for Top Up TV)
Tel: 020 8392 4084/ 020 8392 4077
Email: asim.qureshi@axicom.com / jeff.prior@axicom.com

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