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UK launch for cenOmax with the 7inch F7012A Digital Photo Frame

19th October 2007

Digital Photo Frames provide the ideal solution for reviving old snapshots or home movies that are gathering dust in the hard drive of your PC. The F7012A digital frame from newly launched brand cenOmax allows photos to be elegantly displayed without any fuss from specialist or poor quality printers.

Unlike traditional photo frames, digital versions display images in a slideshow format - so the only limit to the number of pictures is the size of the memory card - no more squabbling over which sibling gets priority placement! The frame integrates both a USB flash drive connector and a memory card slot compatible with most card types, and has an onboard memory for 15 pictures.

Another advantage over traditional frames is the F7012A's ability to add special audio and visual effects to the display, supporting MP3 playback through built in speakers, and transitions. The photo frame also features auto-rotate and resize functions as well as a built in alarm and calendar, and user-friendly menu.

The F7012A 7" digital photo frame is bundled with extra clip-on frames in Orange and Black, but features an innovative 'matting' function which allows users to use their frames around pictures to fit with themes such as Christmas, Valentines and more. The frame comes with 6 pre-defined themes.

Digital frames vary widely in price and specifications across the market; the F7012A provides a happy medium by delivering top-notch performance for a very modest price of approx £48.

The F7012A is available throughout Europe from October 2007 and will be followed by a newer model early next year.

Key Features:

* High quality display
* Interchangeable frames
* Transition effects & Matting mode
* Audio and Video playback
* Auto-rotate & resize functions

Specifications:

* Screen Type: TFT LCD 7" Widescreen
* Resolution: 480 x 234 pixels
* Contrast: 400:1
* Memory Cards Supported: SD/MMC/MS/xD/CF
* Maximum Memory Card Capacity: 2G
* Built-in Memory: 15 pictures
* Photo Format: JPEG
* Audio Format: MP3 (2 built in speakers)
* Dimensions: 240 x 172 x 38.5 mm
* Weight: 615g

Under the new brand name "cenOmax", Lite-On IT are pleased to introduce the F7012A (the company's first Digital Photo Frame) to the UK market.

The Lite-On Corporation is widely known for its Optical Disc Drives (ODD) is planning to launch more IT and CE products under this new brand name in the future.

The Lite-On brand has a strong position in the ODD market, but the company decided not to use this existing brand name for its new business. "At this moment we want to keep the Lite-On brand exclusively for our ODD business", says Jelmer Veldman, who is responsible for the marketing of the Lite-On brand in Europe. "We have positioned Lite-On as one of the leading brands in the ODD market, and we don't want new product lines, which aim at different types of customers, to interfere with that positioning process. Therefore we have decided to introduce a completely new brand name for this and possible future products, instead of a line extension under the Lite-On brand."

About cenOmax:

cenOmax is a brand owned and distributed by Lite-On IT Corporation. Lite-On IT Corporation is one of the biggest Optical Disc Drives manufacturers worldwide, and part of the Taiwanese Lite-On Group. For more information check www.cenomax.com and www.liteonit.com.

Notes to editors:

Full specifications, press release and high-res scans may be found online by clicking the following link:
http://www.tru-pr.co.uk/press/client.php?c=cenomaxindex

We have limited review samples available on request from the press office, and we can arrange interviews with the Marketing Manager for cenOmax, Jelmer Veldman.

Press enquiries contact:

TRU PR - Danielle Schofield
Tel: +44 (0) 845 83 38292
e-mail: cenOmaxrs@tru-pr.co.uk

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