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Global leader of next-generation mobile application solutions makes U.S. debut at CTIA Wireless I.T. & Entertainment show

NEW YORK & SAN FRANCISCO—October 23, 2007—Tanla Mobile Inc., a leading provider of mobile messaging, billing, payments and interactive services today announced the launch of its U.S. operations at the CTIA Wireless I.T. & Entertainment show in San Francisco. Entering the North American market, Tanla looks to bring its elevated mobile experience honed across Europe and India to the bourgeoning U.S. market.

Offering content and campaign management, interactive platforms, mobile payments and global messaging services, Tanla Mobile delivers targeted applications and services to meet the unique requirements of different market verticals including media, digital content, enterprise and mobile operators. Its fully integrated offering provides a one-stop shop for operators as well as content providers and enterprises to easily and affordably deploy customised interactive applications and mobile marketing campaigns.

“Our research shows voice revenues in the U.S. mobile market are in decline due to intense competition among mobile operators,” said Vikrant Gandhi, industry analyst with Frost & Sullivan’s North American Information & Communication Technologies practice. “Mobile operators are now looking at consumer data applications such as ringtones, games, mobile video services and other Premium Content to augment their data revenues. Tanla Mobile can help content and service providers leverage these opportunities by optimising their mobile application potential and alleviating the complexity of delivering these services through an integrated solution.”

“Mobile adoption rates in the U.S. have reached such a precarious state that operators are under intense pressure to find alternate means to increase ARPU” said N.V. Subba Rao, President and CEO - North America, Tanla Mobile. “As the only company in this sector that provides an integrated mobile solution encompassing content management, messaging, payments and customised applications, we’re excited at the opportunity to help U.S. content and service providers generate new data revenue, optimise business efficiencies and improve consumer interactivity.”

With the opening of its New York offices, the company broadens its worldwide reach and sales footprint to include Europe, India, Americas, Middle East and Asia Pacific regions. Tanla Mobile solutions play a central role in leveraging the mobile channel by providing value-added solutions and customised mobile services that enable brands, content publishers and enterprises to achieve their strategic business objectives and develop profitable customer relationships.

The Americas operation is headed by N.V. Subba Rao, President & CEO - Tanla Mobile Inc. Prior to this appointment, Subba Rao served as COO of Airtel, India’s # 1 mobile operator brand and has held senior positions worldwide at leading consumer brands including P&G.

The newly appointed senior management team also includes well-recognised industry leaders who have worked with leading global telecommunications companies. Asit Ahluwalia (Formerly with Nortel Networks and AT&T) has been appointed as VP – Sales; Ramesh Balakrishnan (Formerly with Critical Path and Amdocs) will be heading Marketing & Business Development and Robert Schmidt (Formerly with Nortel Networks and AT&T) will head Technical Operations and Customer Support.

Note to editors:

For an in-depth look at Tanla Mobile at CTIA Wireless I.T. & Entertainment 2007, please visit the Tanla Mobile booth 1439 in Hall C.

About Tanla Mobile

Tanla Mobile is a leading innovator of next-generation mobile application solutions, m-commerce and interactive services. With direct connections and commercial revenue sharing agreements with global mobile operators including 3UK, O2, Orange, T-Mobile, Vodafone, Virgin Mobile and several Indian network operators, clients use its carrier-grade technology platform and application development expertise for deployment of interactive mobile services. Tanla Mobile’s product suite includes Mobile Payments Solutions, Campaign Management, Content Management, 3G Video Management and Interactive TV Management applications, all of which are supported by powerful online reporting and CRM tools.

Tanla Mobile is a subsidiary of Tanla Solutions Ltd, www.tanlasolutions.com, a Telecom Infrastructure Solutions provider with a strong presence in the APAC region. Through its relationship with Tanla Solutions, Tanla Mobile has access to a large team of more than 350 highly skilled software engineers and analysts providing application development and technical support from India. This offshore development capability results in faster time to market and significant cost and time savings for clients. For more information visit www.tanlamobile.com

For further information, please contact:

Ramesh Balakrishnan
Director, Marketing and Business Development – Americas
Tanla Mobile Inc.
Tel: (212) 786-7548
Email: ramesh@tanlamobile.com

Paul Doran
Switch Communications
Tel: +44 (0) 207 819 9333
Email: paul@switchcoms.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Switch Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.