PR Contact Update – MBT Trainers Thursday 25 October 2007 PDF Print MBT Trainers are physiological footwear that change the ground you walk on. They do this by re-establishing our natural way of walking and actually improve strength, balance, co-ordination and stability. They make muscles work harder, giving you a better-looking body and improved posture. Cow PR handle all press relations for MBT and are able to: - provide copy and images - arrange fittings of MBTs for review - provide MBTs for photo-shoots In addition, a significant report featuring original research into the medical and lifestyle benefits of walking will be launched later this year. The report will include UK survey data, medical research and case-studies. Experts including physiotherapists, podiatrists, osteopaths, personal trainers and coaches will be available for comment. If you are interested in being on the recipient list for the report, please contact Cow PR. A general press release about MBTs is below for background. Cow PR: T: 020 7684 6969 E: email@example.com PRESS RELEASE: CHANGE THE GROUND YOU WALK ON WITH MBT Today’s world is filled with flat, man-made surfaces, yet this isn’t what our bodies were designed to walk on. Continuous walking on flat, hard and even ground actually robs you of the benefits gained from walking on natural surfaces such as grass and sand and contributes to daily aches, pains and poor posture. Masai Barefoot Technology (MBT) has developed a range of physiological footwear that re-establishes our natural way of walking and actually improves our strength, balance, co-ordination and stability. MBTs achieve this by making muscles work harder, giving you a better-looking body and improved posture. MBTs work in five key ways; they tone the body, strengthen core muscles, correct posture, improve overall health and well-being and aid fitness training. The secret lies in the unique patented Masai Sensor Technology in the sole of every pair of MBTs. The sensor is specially designed to recreate the sensation of walking on an unstable surface, which means every time you wear a pair of MBTs is the equivalent of a mini workout for the body. Whether you’re a regular exerciser or just walk to work, MBTs uneven walking surface tones and strengthens your muscles from the minute you put on a pair enabling you to burn more calories and visibly toning the body. In fact, research shows that MBTs boost muscle activity when standing by an impressive: - 38% in your lower leg - 27% in your thighs - and 28% in those all important bum muscles! MBT’s also improve core stability (those hard to target, deep down abdominal muscles that Pilates targets) as your body constantly works to maintain its natural postural balance and stand tall. By walking more upright, pressure on the spine is decreased, joints are strengthened, your circulation is boosted and a new-look, healthier, stronger you is revealed! The MBT range features styles ranging from casual, to sports, to professional. Available in both men’s and women’s designs, whatever your daily routine there’s an MBT style to fit you. To find the MBT that suits you best and for more information and stockist details visit swissmasai.co.uk. MBTs are priced from £129 and up. -ENDS- This press release was distributed by ResponseSource Press Release Wire on behalf of Cow PR in the following categories: Men's Interest, Health, Women's Interest & Beauty, Sport, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.