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Marketing executive with 14 years of experience brought on board to enhance market presence and support GenSight’s worldwide expansion

London, UK – 29 October, 2007 – GenSight, a transatlantic provider of Project Portfolio Management (PPM) software, has appointed Terry Cummings as its new marketing manager. With more than 14 years’ experience in marketing roles, Terry will be based in the UK and will be responsible for GenSight’s positioning, including branding, communications, partner programs and product marketing. Terry will play a particularly important role in GenSight’s efforts to enhance corporate and product visibility with large enterprises. The appointment comes as another important new hire since GenSight received initial funding of $3million from Susquehanna International Group, LLP (SIG).

Cummings will report directly to GenSight’s managing director, David Munt, who said, “We are extremely pleased and fortunate to have someone with Terry’s proven track record and expertise on our team. His proven combination of marketing expertise and experience of working in the executive field comes at an important time in the development of GenSight’s business plan.”

Cummings added, “This is an exciting time for GenSight, with the recent release of version 7.0 of GenSight Enterprise, a real-time application that enables project and portfolio managers to prioritise and track multiple projects within their company’s portfolio. I look forward to launching this product to the market with this accomplished management team.”

Cummings joins GenSight from International Data Corporation (IDC), where he was responsible for marketing IDC's research offerings and consultancy to clients and prospects. He began his career at the Aspen Group, a large manufacturing organization, where he started as a buyer before quickly being promoted to marketing co-ordinator, and has held positions covering a wide spectrum of marketing techniques and practice, including marketing promotions controller for the Anglian Group. He obtained his Masters in Science (MSc) in Marketing from APU, Norfolk.

About The GenSight Group

GenSight is a leading provider of Enterprise Portfolio Management (EPfM) solutions. Its Fortune 100 customers regard the company as the best-in-class provider of portfolio management including portfolio analysis, visualization and decision support technology. The company is tightly focused and has spent over a decade innovating and honing its technology, product and methodology and successfully developing relationships with its customers.

The GenSight technology uses proprietary optimisation algorithms to master the complexity of portfolio management and strategic choice. The solution is proven and has been implemented on a global basis by leading corporations across diverse industries such as pharmaceuticals, healthcare, consumer products, chemicals, financial services and telecommunications. Customers achieve high value returns, typically measured as a multiple of the implementation cost.

The company’s co-founders, David Munt and Mike Menard, have over 25 years’ experience of technology development and portfolio management, respectively. Mr. Munt’s experience includes a history of technology innovation in the areas of strategic planning and portfolio management. Mr. Menard was previously a senior executive at Johnson & Johnson and a consultant and expert in criteria-based decision-making.

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For further information please contact:

Hazel Butters or Tiru Thiruvilangam
Prompt Communications on behalf of GenSight
UK +44(0)20 8996 1652 / +44 (0)7780 687813
USA: +1 617 576 5763 / +1 617 291 9899

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Media & Marketing, Transport & Logistics, for more information visit