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• Local entrepreneur, Daryll Scott, releases his new business title ‘Can We Start Again?: The Patterns of NLP Applied to Business Interactions’ – a definitive work in the world of personal training

Reading, UK, Friday 26th October 2007: Daryll Scott, joint Managing Director of Reading-based personal development consultancy, Noggin, is hosting a launch for his business book, Can We Start Again?, at Davidson House, Reading.

The book launch will be taking place in the impressive fifth floor conferencing suite in Davidson House’s premier offices in Forbury Square on Friday 26th October. It will include an animated talk from Daryll examining culture, behaviour and change. Daryll’s thought-provoking presentation will outline the concepts in his book, which are based on practical experiences with client companies - providing attendees the opportunity to see how the theories in his book have been applied in the 'real world'.

A number of Noggin’s clients will be attending to share in his success, boasting an impressive and diverse range of guests including household names such as: Marks & Spencers, Baker Tilley, Honda, Microsoft and Symantec – to name but a few.

Paul Spencer, Regional Director for Stonemartin and General Manager at Davidson House, is delighted that the company has chosen Davidson House for such a prestigious launch: “Noggin is a Space2 client of ours, so we were thrilled when Daryll told us about the book, and even more so when they said they would like to hold the launch here at Davidson House! This just goes to show the diversity of the building and the range of events we can cater for – from two person meetings, to training days, right up to large-scale corporate events. We wish Daryll all the success in the world and we are looking forward to the unveiling of the new book.”

Daryll’s intriguing corporate manual provides a practical guide to the use of Neuro-Linguistic Programming (NLP) in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. It is also impressively endorsed by Dr. John Grinder, the official co-founder of NLP, and a major figure on the international business circuit, who has said: “I judge Daryll's efforts to be very effective and I welcome his contribution to the growing movement to position New Code NLP in the business community and in the larger context.”

Daryll is the joint Managing Director of Noggin, which is based in Davidson House. Daryll set up the company in 2005 with his colleague Ben Houghton. Its key role is to work with organisations and individuals to combine commercial knowledge and experience with applied psychological techniques to effect lasting personal development for individuals, teams and organisations.

Daryll’s style of coaching and consulting has been described as 'an iron fist in a velvet glove'. He has more than a decade of experience as a Managing Director, an NVQ5 in Strategic Management, a Trainer Certification in NLP, and ‘a handful of other qualifications’ as he modestly puts it. Daryll is very excited about the imminent launch:
“We are a Space2 virtual client at Davidson House, and we often use the building to run a number of high-level intensive training programmes. It is an excellent venue so it was a real no-brainer for us to hold the event here. We are going to have some very important clients, from a number of blue chip corporates, attending – so this can’t be a half-baked attempt. Image is key, and we are familiar with Davidson House and have full confidence in the team that they will deliver to an exceptional standard.”

Daryll continues: “It still seems strange that I’ve actually written a book! At first I was just writing up bits from my notes, then it led to me writing a manual, which snowballed into a full blown book - it just sort of happened. I happen to know that John hasn’t endorsed a book since the late 80s, so it has given me much more confidence in my work and credibility in the wider context that he has given the book his seal of approval. With John’s endorsement this could become one of the leading works on NLP worldwide.”

Published through Management Books 2000, Daryll Scott’s ‘Can We Start Again?: The Patterns of NLP Applied to Business Interactions’ is available from the end of October online at: www.amazon.co.uk, www.play.com, www.bookshop.blackwell.co.uk and www.take2.co.za – amongst others, and will be retailing in high-street shops over the coming months.

For further information:

Paula Elliott
C8 Consulting Ltd for Stonemartin
Tel: +44 (0) 118 9001132
Email: paula@c8consulting.co.uk

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