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- Sports and lifestyle manufacturer implements Swyx software-based VoIP at all its UK sites

London, UK, 30th October 2007 – Swyx, a market-leading vendor of IP telephony solutions, has been chosen by Puma, one of the world’s leading sports and lifestyle brands, to replace its ageing BT Meridien telephone system. The new SwyxWare ‘pure’ IP telephony system is supported by Swyx partner NGC Networks and will integrate directly into Puma’s existing IT environment connecting its three UK operations together onto a single network. Puma employs 180 staff in the UK and is headquartered in Leatherhead with a distribution centre in Batley, Yorkshire and a showroom in Manchester.

IT Manager at Puma, Dave Butler comments on the selection decision, “Our incumbent telephone system was very antiquated, difficult and expensive to maintain and stood completely outside of our existing IT environment. Furthermore, call routing was virtually impossible, therefore critical calls were missed if lines were busy and we had to rely completely on third-party organisations to support this critical part of our business. We decided that a ‘pure’ IP telephony solution was the only way forward as we could then treat voice as just another ‘standard’ business application that could be integrated into our existing network environment and for basic moves and changes could be supported in-house. We looked at a number of solutions, but the system from Swyx was the only offering that was totally IP-based and met all of our selection criteria.”

The SwyxWare solution was installed at all of Puma’s offices and interconnected via the company’s Intranet, this enabled Puma to consolidate its two previous receptions to a single facility at Batley.

Butler adds, “The SwyxWare solution provides a technology platform which we can use to build future applications to meet the dynamic needs of our business. We have already integrated Lotus Notes, and we have plans to integrate our order processing system at a later date.”

The benefits that Puma have received from the Swyx system are as follows:

Short to medium ROI expected

An integrated application that can be supported in-house by the existing IT team

Centralised reception facility

Sophisticated call routing that means that no calls are lost

Ability for staff such as sales personnel to ‘hot-desk’ regardless of the office they are working from or work remotely

Free calls between all offices

Moves and changes can now be completed within minutes rather than days without incurring any costs

Voicemail can be accessed from anywhere via email

For more information visit -


Editor’s notes:

About Puma:

PUMA® is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in Sport lifestyle Footwear, Apparel and Accessories, through technical innovation and
revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based IP communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for IP communication in Europe and has enabled thousands of businesses to take advantage of the benefits of IP communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd,
Tel : 0845 658 0120 Fax : 0845 658 0122 email:


This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Sport, Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit