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Fairy Tale Jewels – Children’s Jewellery

‘Saying no to lead and toxins in children’s toys and jewellery is a move all companies should be making and above all certifying ,’ says Sharon Williams, Sales Director of children’s jewellery distributor, All My Love Designs based in North Yorkshire, UK.

'We are representing a new brand that we have brought across from Texas, USA called Fairy Tale Jewels. It is a high end, highly desirable collection of sterling silver and swarovski gemstone bracelets , necklaces and keepsakes aimed at birth through to teens as well as charmed keepsake gifts for adults.'

Launching now via it’ s trade only fully transactional website the company decided to embark first and fore mostly on having the components used for the jewellery tested to comply with British Standards.

‘We realised from all the recent press about the safety of children’s products that as a new brand we wanted to be as transparent as possible right from the very outset. We couldn’t find any legislation about jewellery for children so decided to involve it in the same rigorous testing that is used for children’s toys. We know what we are selling but in today’s market you have to be able to back this up and so today we are happy to confirm that the range fully complies with BS EN71-3: 1995 .

We are hoping this will help to secure the brand in the UK marketplace as the main reason we wanted to distribute it is because it is so different to anything else currently available for children.’



Editors Notes- Lead and other hazardous substances in children’s toys and jewellery can be extremely harmful when ingested by a baby/child. The BS EN71-3:1995 specifies requirements and test methods for the migration of the elements antimony, arsenic, barium, cadmium, chromium, lead, mercury and selenium from toy materials and from parts of toys except materials not accessible.

All My Love Designs is a wholesale & distribution company of high end children & parent's jewellery and keepsakes.

Retail Prices From £25.00 to £125.00

A list of stockists is available at

For more information contact Sharon at

This press release was distributed by ResponseSource Press Release Wire on behalf of All My Love Designs in the following categories: Children & Teenagers, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit