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HOLMES CHAPEL – 1st NOVEMBER 2007 - Exspect today announce MiBag - a revolutionary new and ultra stylish way to carry your notebook computer, with your style. Available in 13” and 17” formats and brimming with functionality, MiBag is what consumers have been crying out for – MiBag brings function and style to consumers with a passion for technology and fashion!

MiBag is a high quality black protective bag with a twist. With a simple, yet effective on/off zip mechanism, users can transform their classic black notebook case into a more individual and stylish look, simply by adding one of MiBag’s many fascia designs to the front of the bag.

Based on extensive feedback from male and female consumer focus groups across the United Kingdom MiBag has been created to give consumers their very own unique style and look. Overwhelming feedback from the consumer groups was the desire and need to look like an individual, to have your own style – one very clear message was:
“I want my bag to be my bag, not everyone else’s bag”

More than ever, fashion and style is driving the desire to carry the very latest, must have accessories. MiBag now bridges the gap between standard electronic bags and those looking for cutting edge style combined with functionality.

MiBag is a high quality, highly protective, classic messenger bag for notebook computers. The removable laptop sleeve provides notebooks with a high level of protection with storage capabilities for a mouse, cables and other notebook related items. It can also be used as a stand alone carry case thanks to its retractable carry handles that can disappear out of sight into the bag or can be used with the shoulder strap attached to the messenger bag.

Better still, if the laptop is not needed before or after business hours, simply remove and use as a great every day lifestyle bag. A bag for work and a bag for socialising are often two very different items – MiBag now gives consumers the ability to change its functionality along with its over all appearance.

Coming soon!

The MiBag brand will soon be using its unique concept to protect and store a number of cameras, video game consoles and MP3 players. The MiBag simplicity lends itself to any area of consumer electronics.

MiBag costs from £39.99 including VAT with the MiBag interchangeable fascias starting at a very affordable £9.99 including VAT. For more information on MiBag visit and see the full range of MiBag accessories.

In 2008 MiBag will bring you the opportunity to design your own fascia online.

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Exspect is an established, dynamic retail brand offering an excellent portfolio of unique, well designed and well positioned technology based accessories. Headquartered in the UK, Exspect specialises and offers a full range of accessories for MP3/iPod players, laptops, cameras and video game hardware, bringing an element of fashion and individuality to each and every model bought to market. Exspect strive to design cutting edge products that have genuine features and benefits that consumer’s demand. Exspect merchandise and promote their product range by working closely with their customer base to bring truly inspiring products to the market and consumers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Verbal Communications in the following categories: Men's Interest, Consumer Technology, for more information visit