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2 November, 2007
MAKE YOUR MARK NEW RSPCA CAMPAIGN

Make your Mark and get a free designer T-shirt from the RSPCA. During November the RSPCA is running a national consumer survey to identify the animal welfare issues that worry the Great British Public.

The advertising campaign urges people to pick up the phone and call the RSPCA on 0300 123 8888 for a copy of its national animal welfare questionnaire which they should complete and post back. In return,the RSPCA will give away a unique T-shirt designed by Hemingway Design. Wayne Hemingway was a judge at this year’s RSPCA Good Business Awards and is against the use of animal fur in fashion.

The T-shirt plays on the designer desirability social phenomenon and comes in a male and female version with individual graphics. For the male there is a modern camouflage treatment and while the female shirt carries a quirky style icon of an elegant lady walking her pooches.

Says Hemingway: “People must let the RSPCA know where their concerns for animal welfare lie because they care about their opinions.. Gerardine and I both have an affinity for the cause and if the T-shirts encourage people to respond then its mission accomplished.

Commenting on the campaign, Louise Richmond, RSPCA said: “Foot and mouth and bluetongue are all over our screens at the moment but we want to find out more about what really concerns people about animal welfare Whether it’s fur in fashion, intensive farming, badger culling or dogs left in hot cars we want to know what it is that will best encourage the British public to back our campaign as a one off donor, campaigner, or a long life supporter of the RSPCA.”

Anyone wishing to take part should call 0300 123 8888! Or vistit www.rspca.org.uk/tshirt for more info.

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Contact: Shireen Crowe 0207 611 6308 or 07879 417 177

This press release was distributed by ResponseSource Press Release Wire on behalf of Direct PR in the following categories: Children & Teenagers, Women's Interest & Beauty, Media & Marketing, Farming & Animals, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.