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~ InSkin Media unveils more effective, less intrusive online video monetisation format ~

LONDON, 5 November 2007: Advertisers can now target individual online video consumers with contextual, interactive advertising for every second of video they view with the launch today of InSkin, the revolutionary online video advertising format and ad serving platform from InSkin Media.

InSkin delivers the most compelling interactive display advertising real estate in a customisable Flash ‘skin’ integrated around the video media player. The innovative InSkin format and delivery platform solves the ineffectiveness of current video advertising formats such as pre-roll by delivering continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience.

In the UK, the InSkin Media format has already been signed up by Emap and Dennis Publishing, with many more deals close to completion. It is also the first format to effectively monetize not just premium content, but also user-generated video.

Nick Jenkins, Group Head of Digital at Emap Advertising comments: “Online video viewing is undergoing huge growth across our digital portfolio and effective monetisation of this content is essential to maximise our advertising revenues. With the InSkin format we can now offer the rich media experience of pre-roll to advertisers supported by longer brand exposure measurable by the second and an extended opportunity for consumer interaction with the advertiser. Ultimately, InSkin provides more effectively monetised real estate for Emap video content.”

InSkin delivers more effective monetisation of online video content for publishers. The patent-pending integrated ad and media player technology is immune to the negative effects of ‘banner blindness’ delivering instead extended brand visibility and advertising exposure measurable for every second viewed. InSkin adverts are served each time a new video or application starts and at specified intervals during long-form video content, eliminating the irritation caused by enforced mid-roll advertising and eclipsing the consumer engagement and interactivity of broadcast television advertising.

Patrick Knight, CEO of InSkin Media and inventor of InSkin comments: “InSkin ads end ‘banner blindness’ and ‘pre-roll impatience’ by positioning the advertising message as an integral part of the media player, where the viewer’s eyes are fixed.

“InSkin is the only format that assures advertisers that not only are consumers exposed to brand messages but that the brand interaction is positive, without adverse intrusion on the desired video viewing experience from interruptive pre and mid-roll video advertising,” continues Knight. “The rich-media advertising content of pre-roll is excellent at initial consumer engagement, but after 20 seconds, viewer drop-off is almost total. InSkin is the perfect complement to shorter pre-roll delivering extended brand visibility and opportunity for user interaction for the duration of the video playback. For accountability against online advertising spend, the InSkin format presents far greater insight into consumer engagement and increased interactivity to better justify CPM rates.”

The InSkin enabled media player is available to online publishers in ‘off the shelf’ form or as a plug-in to the existing media player by downloading a simple toolkit. The fully customisable ‘skin’ also presents unlimited creative ability for advertisers to include interactive features and functionality such as promotional videos, animated expansion banners, games, data capture, RSS data feeds, product downloads and purchases, plus basic click-throughs, all of which are measurable and available for performance monitoring in real-time through InSkin’s online reporting tools.

Further, InSkin also works for user-generated widget applications. “The InSkin ad platform is so sophisticated that individual developers of widget applications can profit from their creations,” said Knight.
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Notes to editors:

About InSkin Media, Ltd.

InSkin Media is delivering innovative technology for the rapidly growing multi-billion dollar online video advertising market. The company was founded by serial entrepreneur Patrick Knight, founder of Ultrafones, Ltd., the first company to sell mobile phone ringtones in the U.K. and The Tone Group, an Australian mobile entertainment content provider which he sold to Mobile Messenger, then a successful SMS chat company; Knight took on the role of CTO and director of products, during which he developed and implemented a highly profitable mobile content subscription product strategy that remains the company’s core business.

The company’s patent-pending technology, Knight’s newest brainchild, delivers non-intrusive, consumer-centric video advertising that allows web-casters and advertisers that enhance customer interaction and click-through rates. For more information on InSkin Media Ltd, log on to

For information or to request a briefing with InSkin Media Ltd, please contact:

Faye Hawkins / James Hedges
Email: /
Tel: + 44 (0) 870 010 9998 / + 44 (0) 870 366 9998
+ 44 (0) 7789 385286.

This press release was distributed by ResponseSource Press Release Wire on behalf of Wide PR in the following categories: Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit