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In the first show of their new series tonight on ITV1 at 8pm, Trinny and Susannah tell the nation what us girls have known for years – size matters!

Sorry, guys, they’re talking about the number of women who are wearing the wrong size bra and they persuaded 900 women in the Northamptonshire town of Rothwell to strip down to their bras in the town’s square to get properly measured.

While Trinny and Susannah grab the headlines, a lady from the Midlands has already been waging her own one-woman war on badly fitting bras. Karen Tomalin started her business www.2ndskinlingerie.com as a larger lady who says “the only choice on the High Street for us big girls looked like something from the army and navy store.” So she trained as a bra fitter and now provides a professional fitting service that caters for ladies from back size 30 to 52 and cup sizes C to K.

Bra facts: -

- today’s ‘average’ is 36C

- as many as 90 per cent of women are wearing the wrong size bra

- many women are still wearing the same size bra as they did when they started their first job

- the BMA has called for a bra fitting service to be available on the NHS. This would reduce the number of women asking for breast enlargement, or reduction because they’d be more comfortable with the right size bra

- the size you need will vary according to the style of the bra and the manufacturer

- it’s important to get measured regularly, especially if you’re dieting, or pregnant when your boob size can fluctuate enormously

- 1.5 million bras are sold in the UK every week in an industry worth £700 million p.a.

2nd Skin Lingerie sells designer underwear, sports bras and swimwear with brands including Fantasie, Anita, Panache and Fauve. Prices start from £35 for a matching set of bra and briefs.

For more information log on to http://www.2ndskinlingerie.com

-ENDS-

7th November 2007

For further press information please contact Natalie Wilder at Trailblazer PR on 01453 828789 or email Natalie.Wilder@trailblazerpr.com


This press release was distributed by ResponseSource Press Release Wire on behalf of Trailblazer PR in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.