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New research reveals that online retailers could be set for a merry Christmas this year. As Britons desert the high street and click online for festive spending, the internet is set to over take the local high street to become Britain’s number one shopping destination this Christmas.

Following last year’s £7.7billion boom in online Christmas shopping*, the research from the new money savings website reveals that 34 percent of Britons intend to do their shopping online this Christmas - a six percent increase on figures from last Christmas (32%). The local high street drops from first to second place in the Christmas shopping league table with 31 percent of people intending to shop at their local high street this Christmas - an 18 percent drop on figures from Christmas 2006 (38%).

Christmas Shopping Winners and Losers

Location % doing most Xmas shopping this way

---------------------2006---------2007-----------% Change
The high street------38%----------31%-------------18%
A big shopping mall--23%----------22%-------------4%
By post / catalogue--2%-----------1%---------------50%
Digital TV-----------0%-----------0%--------------n/a

Furthermore it’s no longer the young tech-savvy generation driving the trend. Middle age surfers aged 30 to 50 are the most likely to shop online this Christmas (44%), compared to 41 per cent of 18 to 29 year olds who were leading the way in online shopping last year (38% compared to 36% 30 to 50 year olds).

Interested in understanding the potential demand for online shopping as it launches onto the internet this Christmas, the website asked a GB representative sample of 2,000 adults how they intended to do, or how they have done, most of their Christmas shopping this year. The results reveal that online has overtaken the high street across most regions and age groups, and that it is big spenders who are most likely to shop online.

Further Research Findings

• Big Spenders Go Online: Interestingly, people spending the most on Christmas are more likely to do their shopping online. Most people spending over £500 will to do the majority of their shopping online (40% spending £500 to £999 and 36% spending £1,000 to £1,999), whilst people spending between £200 and £499 on Christmas are more likely to head to the high street (36%, compared to 31% online). People with a gross personal income of more than £35,000 are also significantly more likely to shop online than lower income groups (42% compared to 33%).

• Men Driving Online Shopping: Living up to the stereotype of avoiding the shops at all costs, men are driving demand for online shopping. 37 percent are doing this year’s Christmas shopping online, compared to 31 percent of women.

• Scots Most Likely to Ditch the High Street: People living in Scotland are most likely to avoid the high street to stay indoors, doing their Christmas shopping online. Just 20 percent said they will shop at the local high street this Christmas, compared to 42 percent who will shop online. The Scots are also the biggest advocates of shopping malls, 29 percent heading to the mall compared to 22 percent of all Brits.

• Welsh Biggest Lovers of Online Shopping: The Welsh are the biggest fans of online shopping, 45 percent doing most of their Christmas shopping on the internet, compared to 34 percent of people across Britain.

Marc Ames, Marketing Manager of commented: “With government figures showing that 70 per cent of people who have shopped online have not experienced any problems in doing so**, it is clear that confidence in online shopping is growing. This growing confidence, coupled with increased accessibility to the internet and opportunities to save money online, mean that the internet is now a far more appealing shopping destination than it was a few years ago.

“With one in four Britons worrying about how they will afford Christmas this year, is a new quick and easy way for people to save time and money on shopping. By allowing shoppers to search over 700 retailers for the best price from the comfort of their home, puts consumers back in control of their shopping and the amount they spend.”


For more information or to speak to a spokesperson from, please contact:

Jo Winser / Guy Bellamy
FD Consumer Dynamics
Tel: 020 7269 7236

Marc Ames
Tel: 07767 825984


* BBC Online 17th January, 2007:
** National Statistics Research, 2006:

Notes to Editors:

Research was conducted between the 5th and 8th October 2007 on behalf of by YouGov amongst a GB representative samples of 2,010 adults. is a free to use online comparison shopping service, which will helps shoppers to find the product they want at the price they want.

The site currently searches around one million products from a wide range of shops, including high street brands and lesser known online shopping sites. also includes a ‘My Price’ function which notifies shoppers by email when the price of the item they are searching for drops to within their budget. is the trading name of Save Buckets Limited, a registered company in England and Wales.

This press release was distributed by ResponseSource Press Release Wire on behalf of Save Buckets Limited in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Consumer Technology, Personal Finance, Business & Finance, Media & Marketing, Retail & Fashion, for more information visit