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AMY WINEHOUSE AND HARRY BELAFONTE JOIN PLÁCIDO DOMINGO, JOSS STONE AND OTHERS IN SUPPORT OF HEAR THE WORLD

Celebrities pose for musician and photographer Bryan Adams to raise awareness about the importance of hearing and the issue of hearing impairment

Hear the World is releasing a set of images by musician Bryan Adams taken to raise awareness of the importance of hearing and the issue of hearing impairment. As the official photographer for Hear the World, Mr. Adams has photographed the following celebrities: Plácido Domingo, Joss Stone, Common, Bobby McFerrin, Harry Belafonte, Amy Winehouse, Franka Potente, and Moby. Each individual is photographed with their hand behind their ear to convey an attempt to listen, to hear.

Hear the World is a non-profit initiative launched by hearing device manufacturer Phonak to educate the public about the importance of good hearing, the social and emotional implications of hearing loss, and the available solutions for those with hearing impairment.

“I'm interested in the goals that Hear the World is trying to achieve,” Adams said. “As a musician, I’m naturally sympathetic to a cause dedicated to help people appreciate and preserve an individual’s sense of sound.”

While hearing loss is one of the world’s most preventable disabilities, it is also one of the most common. 500 million people worldwide, more than 10 percent of the world’s population, are hearing impaired and the number is expected to increase to 700 million by the year 2015. In the U.K. a staggering 1 in 7 people experience some degree of hearing loss and studies have shown that a hearing disability can have a significant negative effect on a person’s social, emotional and physical wellbeing.

Readers can order a free copy or subscribe to Hear the World magazine by visiting www.hear-the-world.com.

About Hear the World

Hear the World is a global initiative by hearing device manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 10% of the world’s population.

Some of the world-renowned musicians who support Hear the World include tenor and conductor Plácido Domingo, Bryan Adams, the Vienna Philharmonic Orchestra, Joss Stone, Harry Belafonte, Moby, Amy Winehouse and Common. Through the Hear the World Foundation, Phonak supports charitable organizations and projects focused on helping hearing impaired people.

For more information, please visit www.hear-the-world.com

Press enquiries or use of celebrity photos please contact:

Press enquiries: David Greenwood / Chris Webb (01903) 821550
Email: dgreenwood@pegasuspr.co.uk
Issued by: Pegasus Public Relations
On behalf of: Phonak (Hear the World)

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