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Innovative market intelligence company scoops award for its excellence in linking mobile phones to consumer profiles

Mediacells, a leading supplier of fact-based market insight for the mobile and media industries, has won a prestigious innovations award from the London Development Agency.

Mediacells’ Brad Rees received the award from Sir Robert Winston at the LDA Awards Ceremony earlier this month for its innovative use of an exclusive annual research and development grant. Mediacells used the 2007 grant to create a practical methodology for pairing mobile devices with consumer profiles for advertising and commercial purposes.

The methodology allows Mediacells to accurately predict the probability of ownership of any mobile phone in Europe and the US markets. Once the consumer segment has been identified Mediacells can then work with advertising agencies and their delivery platforms to ensure the target device gets the most appropriate advertising message directed to it.

Managing Director of Mediacells, Brad Rees, explains: “When mobile phones arrive on the market they are usually available on contract only or for a high price on prepay. As the device gets older, the phones drop in price and become more mass market. This Mediacells product is now ready to pilot with brands and advertising agencies who want a fast and effective behavioural capability to target specific consumer segments that are accessing mobile websites at certain times of day.”

This information can give media companies and advertising agencies a clearer profile of the type of people accessing mobile web pages, allowing them to ensure that information and advertising is relevant to a particular audience.
Brad Rees continues: “We are delighted to have been recognised in this way by the LDA. There are more than 65,000 small businesses in the London area, and to be one of only 28 London businesses to receive this accolade is truly special.”

London Development Agency Director of Delivery, Rebecca Shepheard said: “I would like to congratulate Mediacells for their innovative concept to develop advertising software. This, and the other businesses awarded grants will now have the opportunity to transform their ideas into a business reality.”


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About Mediacells:
Mediacells is the leading independent supplier of fact-based market insight in the mobile arena.
Offering an unrivalled global device database, market analysis, forecasting, consumer insight and bespoke consultancy, we provide the answers for clients who are serious about the commercial potential of mobile technology.


About the LDA
The London Development Agency have awarded 28 grants over the past 12 months under the Grant for Research and Development scheme. For more information please visit www.lda.gov.uk


For further information please contact:

Chris Bignell XL Communications Ltd
Tel: 07834 020460
Email: chris@xl-comms.com

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