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LONDON: November 13th, 2007 - Tipp24 AG, the European market leader in the online lottery industry, today announced the launch of its UK offering,, following the successful opening of its London office earlier this year. MyLotto24 Ltd has unveiled, giving British punters the only opportunity to win prizes equal to the Italian “SuperEnalotto”, the Spanish “EuroMillones” and the German “Gluecksspirale/Wheel of fortune” lottery jackpots.

The jackpots regularly reach levels in excess of €50 million per draw, and occasionally more than €150 million, both dwarfing the average UK national lottery jackpot of approximately £3.5/€5 million. As a result, it expects to produce the UK’s biggest ever jackpot winner, surpassing the £35.4 EuroMillions jackpot won by a British woman earlier this year. MyLotto24 will also offer punters significantly better odds on all bets placed on the lotteries, than currently available from other UK betting operators.

MyLotto24 established its London office in February 2007 and MyLotto24 offers bets on the outcome of European lotteries under a UK gambling license and is a UK limited company. FSE listed Tipp24 AG currently has more than 60% market share in Germany, and also operates in Spain and Italy, handling 2.0 million customers across its network.

Tipp 24 AG has also begun setting up an international data centre in London. Compared with the previous locations in Hamburg, the UK facility offers far better connections to the major international Internet nodes. All Tipp24 AG group websites are to be operated from London in the future.

MyLotto24 currently employs 12 full time members of staff, which is expected to grow to twenty by the end of 2008. The group has over 152 full time employees worldwide, 150 in full time employment.

Carsten Frien, Managing Director of MyLotto24, says: “The United Kingdom is a natural place for Tipp24 AG to extend its global reach. By giving British punters the chance to win jackpots far surpassing the current national lottery, we expect to be extremely popular. In any industry choice is important, and we feel our presence in the UK market, giving British players the chance to choose from lotteries across Europe, will create just that.”

MyLotto24 punters place a bet on the outcome of a specific lottery. The more numbers they predict, the higher the odds they receive. Winners are notified of any wins immediately by text or e-mail, and prizes are credited automatically to the player’s personal account. MyLotto24 also offers punters a syndicate game option, where they can play as part of a ‘community’, if punters choose this option, groups of up to 25 players are grouped together automatically, so they don’t have to organise players among friends, family or work colleagues, they are simply automatically entered into a group of fellow players.

Across all of its territories, Tipp24 AG uses proprietary, high-performance software guaranteeing trouble-free play, even during major jackpot periods with heavy visitor traffic. All systems are state-of-the-art, entirely safe, scalable, highly reliable and specifically structured for the expected future growth in UK customer demand.

Tipp24 AG also takes the issue of responsible gambling very seriously and offers a range of measures on to support its new British customers, ensuring they are gambling responsibly. From weekly spending limits, to self exclusion and full access to their account history, customers are able to monitor their use very accurately. Parental controls and age verification systems are also available to prevent underage gambling.

Tipp24 AG is also actively looking for acquisition opportunities in the online gambling and online gaming sectors.

For further information, please contact:

Rich Rust
Tel: +44 (0)20 7612 1162

Alex Hankinson
Tel: +44 (0)20 7612 1160

Sally Whatley
Tel: +44 (0)20 7612 1159

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