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Communicating and tracking onsite issues in real time is no longer a thing of the future. It’s here and now and being used at a Reed Exhibitions event near you. The need to communicate information as quickly as possible is critical when it comes to resolving issues effectively and providing the highest levels of customer service.

Despite everyone’s best efforts there will always be some issues which arise onsite. The current process in most exhibitions is that Organisers staff or Exhibitors log problems with suppliers at their service desks. Walking to and queuing at the desk can be time consuming and is generally inconvenient. Once the issue is logged, the exhibitor has to have faith in the organiser and supplier that the issue will be resolved and getting updates on the exact status of the issue can be equally inconvenient. Information on site issues is also rarely in a format that that can be retained and analysed post show.

As a result Reed Exhibitions and mobile application provider TAAP have developed OnTAAP ExMan, a fully live system for reporting and tracking exhibitor issues in real-time, consistent with Reed’s customer focused approach to onsite show delivery.

The system has both handheld Pocket PC PDA and standard PC interfaces so that it can be used in site offices and by mobile staff anywhere on the show floor. The organiser and principle suppliers are all connected to the system so that the status and history of every issue is accessible to every user in real-time.

The system works on a GPRS network meaning that it is not reliant on any venue or supplier network and is fully portable worldwide.

TAAP provides a fully managed service and pre-show data for exhibitor stand details and pre-show orders are all uploaded into the system from either Reed’s online exhibitor manual or direct from suppliers. The system has been used with tangible benefits on some of Reed’s largest shows like The London Book Fair and OE this year.

TAAP’S CEO Steve Higgon commented: “As a company it gives us a great deal of satisfaction when we’ve helped to resolve the inherent inefficiencies of using paper based systems at over 12 major exhibitions in the UK and servicing in excess of 10,000 global exhibitors.

“The fully managed service can be deployed at any of Reed’s exhibitions, which means their management team do not have to become entangled in frustrating local IT infrastructure issues. Furthermore it gives them more opportunities to take advantage of the improvements in levels of customer service which have already, and will continue to, deliver significant commercial benefits.”

Reed’s Operations Director, Piers Kelly commented: “We chose TAAP to develop ExMan because of their proven experience with mobile applications. Having a handheld interface that can be learnt quickly by temporary staff and is portable anywhere on the show floor was critical to its success.”

“To resolve issues effectively we need to communicate them as quickly as possible to our suppliers. ExMan gives us the ability to do that instantaneously while our staff are with the exhibitor, on their stand. The progress of the issue is then visible to everyone on the system and even the exhibitors can be kept informed directly via SMS messaging if they wish. Having faith that an issue is being resolved has been replaced with absolute clarity.”

“The feedback has been overwhelmingly positive from both users and exhibitors alike. The application has been extremely robust and is clearly speeding up critical communication in the dynamic and fast moving environment which is an exhibition build up. Our customer service has improved as a result.”

About Reed Exhibitions UK:

Reed Exhibitions organises over 460 events worldwide, serving 52 key industries. Whether you are seeking new customers in a domestic market, new business opportunities in an export market, or a global presence on the world stage The Markets served range from Aerospace and Aviation to Jewellery to Marketing, Business Services and Training: Reed have an event to meet your needs

Press Officer
Reed Exhibitions UK
United Kingdom United Kingdom
Reed Exhibitions UK
Gateway House
28 The Quadrant
Surrey TW9 1DN
Tel: + 44 20 8271 2134
Fax: + 44 20 8910 7823

About TAAP
TAAP specialise in real time data solutions that allow you to process your data in a consistent and standardised manner in seconds from SMS, Pda, PC, Web, Flash, Sky TV as well as bespoke client specific channels.

Clients include: Renault, Fiat, Nissan, Galliard Homes and Krispy Kreme.

Media Contacts:

Louise Lawson
Tel: 0208 387 1764

Tel: 0845 230 9787

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