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London, Nov. 19, 2007 – Oodle UK today announced the launch of Oodle 2.0, a whole new way to shop classifieds. With a new suite of tools and a complete site redesign, Oodle radically improves the way consumers use classifieds.

“Most people have a love-hate relationship with classifieds,” said Craig Donato, CEO of Oodle. “They can find great deals but it’s incredibly frustrating and time-consuming. Oodle not only gives users access to millions of local listings, it now provides the tools they need to quickly discover great deals.”

With the launch of Oodle 2.0, users can:

Relax While Oodle Does the Work

Oodle recognises that shopping through classifieds involves more hunting than traditional ecommerce. It typically takes weeks to find the right car or apartment. To this end, Oodle has introduced a personalised home page that includes recent searches, so when users return to the site they can quickly pick up where they left off. Between visits, users also receive detailed email updates of new listings that match their active searches.

Get the Inside Scoop

Oodle enables users to make informed buying decisions answering questions like, “What’s a great price?” and “How often do listings like this pop up?” The site also safeguards users against an increasingly prevalent problem in classifieds, fraudulent listings. Oodle’s improved spam detection automatically deletes listings it determines to be fraudulent and flags listings that seem suspicious.

Find What They’re Looking For

Oodle continues to expand its market leading search, now indexing over 50,000 new UK listings every day. Instead of long forms, the site also includes a smart search box that automatically translates keywords into a structured query. For example, a search for “2004 Honda accord” is translated into “manufacturer=Honda, make=Accord, year=2004” yielding better search results.

About Oodle

Oodle is a whole new way to shop classifieds. Bringing together more than 3 million listings from 1,000 sites in the UK, Oodle improves the way people buy and sell locally. Oodle offers the most comprehensive search, convenient email alerts and information to empower consumers to make better buying decisions.

Oodle is currently available in the US, UK and Canada. In addition, the Oodle Network powers classifieds for over 200 leading brands, including The Sun, Magic 105.4, InfoSpace and Lycos.

Oodle is also available in the US and Canada.


For more information and images, please contact:

Rachel Postlethwaite
Breakaway Communications
Tel: +44 7949 883636

Duncan Dunlop
GM of Oodle UK
Tel: +44 7779 262121

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Consumer Technology, Business & Finance, for more information visit