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Epitiro’s ISP-I service provides technical data on New Zealand’s Internet Service Providers

Ofcom’s New Zealand equivalent, The Commerce Commission, has selected Epitiro, the Internet performance monitoring experts, to measure the quality of service provided by New Zealand’s Internet Service Providers (ISPs). It is the first regulatory body in the world to use a technical monitoring service to better understand the performance of its country’s broadband services.

Epitiro’s customer experience monitoring and competitor benchmarking services have been monitoring the performance of UK ISPs since 2001. It launched in New Zealand in 2006.

Telecommunications Commissioner, Dr Ross Patterson said, “As New Zealand’s industry moves into a period of considerable change, it is critical that the Commission has robust and scientific data to measure the progress being made by the key players in improving the quality of broadband offerings. Epitiro’s service will allow us to measure the quality of broadband being provided to end-users as well as how that quality improves with the introduction of local loop unbundling (LLU).”

Epitiro will be providing data on up to ten of New Zealand’s largest ISPs from multiple sites around the country. Epitiro’s ISP-I service will measure over ten different performance metrics providing detailed figures on the reliability of Internet connections, how long it takes to connect to the Internet, download and upload speeds and the performance of both ping and DNS lookups. The service can also be configured to monitor voice and video traffic.

The quality of broadband provided by New Zealand’s ISPs will be monitored every fifteen minutes, twenty four hours a day, seven days a week, giving The Commerce Commission an incredibly accurate picture of the relative performance of New Zealand’s ISPs.

Mike Cranna, Managing Director of Epitiro in New Zealand said, “This is great news for Epitiro, New Zealand’s ISPs and their customers. We are also planning on providing some tools for consumers in 2008 which will give them the ability to run a very sophisticated set of tests from their desktop – far more than a simple speed test – and provide this data back to Epitiro. Once we have our full set of test sites up and running, there will be no country in the world that has a better understanding of the quality of its broadband services.”

Gavin Johns, Managing Director of Epitiro said, “Broadband performance is not just about speed and it’s great to see that The Commerce Commission recognises this. Although consumers and uninformed commentators often consider download speed to be the most important attribute of broadband, it’s just one indicator of performance, as Internet experts know. There are a variety of performance indicators that deliver for different types of users. Consumers want a fast Internet service, but it must also be reliable and resilient. Connection reliability and low levels of downtime are very important. There’s no point having a fast connection if it is not available when you want to use it.

“Epitiro’s ISP-I service measures over ten different performance metrics that The Commerce Commission will be using to keep a keen eye on New Zealand’s ISPs. Regulators in other countries should follow New Zealand’s lead and monitor what is now the most fundamental communication service for their citizens.”

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Notes to Editors:

For further editorial information or to arrange an interview please contact epitiro@pwkpr.com or telephone 020 7609 1900.

About Epitiro

Epitiro offers a range of services to Internet Service Providers (ISPs) enabling them to benchmark customer performance across dial up, cable, broadband and wireless connections.

The ISP-I™ platform & technology from Epitiro emulates an Internet user’s activity and gathers a range of detailed statistics including connection speed, reliability, performance and email delivery for independent analyses.

This press release was distributed by ResponseSource Press Release Wire on behalf of Parker Wayne & Kent in the following categories: Consumer Technology, Media & Marketing, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.