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London, November 22, 2007 – Akvinta super premium vodka has been awarded
exceptional status and a gold medal by the Beverage Tasting Institute of Chicago.
Akvinta received 90 points out of a possible maximum of 100 which the Institute considers puts the Croatian vodka in the category of exceptional spirits.

Describing the smooth taste of Akvinta, The Institute said: “A silky entry leads to a dryish medium body of nut oil , figs, vanilla, and white pepper flavours with a tongue tingling, metallic mineral fade. A nicely styled and very smooth vodka for martinis or on the rocks”.

John Jeffrey, Brand Director for Akvinta in the UK, said: “The exceptionally smooth, clean tasting vodka, is due to a combination of high quality spirit, pure Dalmatian spring water and a technologically advanced five-stage filtration process through charcoal, marble, silver, gold and platinum”.

Akvinta is targeted at the fast-growing, super premium sector of the UK vodka market. While vodka sales overall are growing at around 5% a year, the ultra premium sectors are
showing even faster increases as sophisticated consumers learn to distinguish between the taste, quality and lifestyle associations of premium versus standard brands.

In addition to high standards of distillation and filtration, the super premium values for the 40% Akvinta vodka are clearly presented in the wine-style bottle designed by Lewis Moberly, a UK design firm with an international reputation. In the last 12 months Akvinta has been awarded four prizes for its outstanding design.

Akvinta is positioned as the first luxury vodka from the Mediterranean drawing on the relaxed lifestyles and culture of the region and reflecting the spirit’s origins. Akvinta is distilled from Italian wheat and filtered in Croatia.

During initial tastings with bartenders in London, the clean, fresh taste of Akvinta has met with wide approval. Akvinta is now being served in top London style bars such as Light Bar, Purple Bar at Sanderson, No 5 Cavendish Square and Crazy Bear.

Akvinta will retails at around £35 per 70cl bottle.

Akvinta is represented in the UK by Provenance Marketing. Call 078859 72206 for sales and distribution enquiries.

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For further information contact: 020 7731 4526
Eugene Bacot eugene@voice-pr.co.uk
Colin Lewis colin@voice-pr.co.uk
V O I C E
Riverbank House
1 Putney Bridge Approach
London
SW6 3JD

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