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LBi upgrades to Empirix e-TEST suite for software application testing

BERKSHIRE, United Kingdom – November 21, 2007 – Empirix® Inc., which helps organizations adopt complex communications solutions with confidence, announced today that Europe’s leading digital agency, LBi, has replaced its HP/Mercury Testing Solutions with Empirix e-TEST suite.

LBi is a leading European full-service digital agency that provides its clients with online marketing and technology solutions. LBi uses a multi-disciplinary approach when creating digital solutions for its clients, which involves developing and implementing a creative strategy, using the most relevant technological platforms and media available. Therefore the quality, scalability and performance of these platforms are critical to the success of LBi’s work, and the performance of their clients’ digital challenges.

In May LBi, which counts BT and P&G among its clients, identified a need for a more efficient and integrated set of testing tools. After evaluating solutions in the marketplace it selected Empirix’s e-TEST Suite. Reasons for the switch include better functionality and a greater cost/benefit ratio.

e-TEST Suite, which comprises e-Manager Enterprise, e-Tester and e-Load, will allow LBi to build and organise its entire testing process by defining, specifying and executing manual or automated tests, that will enable LBi to validate and manage any defects that may be uncovered.

In addition, e-TEST Suite will help LBi automate functional and regression testing, and manage performance, scalability and load testing. John Williams, CTO at LBi said, “Our passion for delivering excellence for our clients means we constantly seek new ways to improve what we do. Rigorous testing is key, not only for LBi's reputation, but also that of our clients.”

“We were impressed with the Empirix team and its commitment to software quality products. Part of the switch was because e-TEST Suite offered excellent cross-browser and operating system compatibility. This appealed to us because it meant all disciplines involved in the management of a project (creative, technical and business process management) could access up-to-date information from one place, allowing us to improve our own internal communications and efficiency,” said Fowad Minhas, Head of Testing at LBi. “Empirix’s software also provided an overall excellent cost/benefit ratio in comparison to other vendors. And because the software is flexible and easy to use we’ve rolled it out across all projects. We’ve had excellent results.”

“We’re very pleased to be working with LBi - that such a widely recognized network has selected Empirix as its primary testing solution is a compliment to our product and team, “ said Larry Timm, Vice President and General Manager of the Web Business Unit at Empirix. “Web performance management is an integral part of developing any website - if not tested properly, it can lead to severe brand damage. With this in mind, we are happy to be supporting LBi and its clients when testing their web applications.”

About Empirix
Empirix helps organizations adopt complex communications solutions with confidence. We combine the industry’s deepest knowledge of telecommunications and self-service applications with award-winning testing and monitoring solutions to ensure our customers realize the promise of their technology investments. Empirix is the only company with expertise that spans the evolution of these advanced technologies across multiple markets – from testing in R&D labs through monitoring the end-user experience. For over a decade, thousands of quality-conscious network equipment manufacturers, service providers and enterprises worldwide have trusted Empirix to reduce the time and cost of integrating new technologies into existing environments. Visit www.empirix.com.


About LBi
LBi is an international full service digital marketing agency that provides breadth of capability, ranging from high-level strategy to heavyweight technology implementation and award-winning media and creativity through interdisciplinary teams. LBi employs over 1,400 professionals located in 22 cities in 9 European countries, the US and Middle East. LBi reports sales of SEK 1.6 billion and has a market capitalization of approximately SEK 3.0 billion.

LBi's market leadership is based on our ability to bring together a series of disciplines. By linking marketing and communications across all digital touch points, our approach helps strengthen the position, efficiency and market share of our clients.

LBi was formed by the merger of LB Icon and Framfab in August 2006 and is listed on Euronext in Amsterdam and as a Mid Cap company on the OMX Nordic Exchange in Stockholm (symbol: LBI).

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Empirix and e-TEST suite are trademarks or registered trademarks of Empirix Inc. in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.

For information, contact:
For further information, please contact:
Jennifer Janson / David Mieny
Six Degrees for Empirix
+44 (0)1628 480 280
jennifer.janson@sixdegreespr.com / david.mieny@sixdegreespr.com

Julie Lane, Sales & Marketing Director
LBi
+44 (0)7920 113 647
julie.lane@lbi.com

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