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November 19, 2007 opens new office in UK, a globally recognised brand in the mobile messaging market, has opened a new office in the United Kingdom. The office will focus on the sales, marketing and development of bulk text messaging solutions in the United Kingdom and will operate under the brand. has been providing messaging services to the UK as a virtual service provider since 2000. Prior to the setting up its new office, the company initially supported sales and services to mainly small and medium sized organisations via a web-based messaging platform. Further messaging solutions were added over time; including the BulkSMS Text Messenger, a desktop messaging application.

“The decision to open an office in the UK was based on our need to service a maturing messaging marketing. We are excited about the prospects of growing this market. The new office has the full support of our global brand and messaging infrastructure,” said Dr Pieter E. Streicher, managing director of

The office is led by Dan Perrin. Prior to setting up this office, Perrin was based at’s headquarters in Cape Town, South Africa, were he was responsible for the development and marketing of the BulkSMS Text Messenger.

“The international expansion of our offices provides us the opportunity to offer country specific support and services. Our competitive pricing, range of products and excellent support coupled with a local presence offers a compelling value proposition to the UK market. We aim to promote our messaging services to businesses and third sector organisations requiring text based communications to increase their operational efficiencies,” said Dan Perrin, general manager of, as a division of, draws on the expertise and experience of a messaging company operating in several global markets, including Asia, Europe, South Africa, and the United States of America.

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About is a division of Celerity Systems (Pty) Ltd, a South African holding company based in Cape Town. Celerity Systems has been providing messaging services since 2000 through its global brand. has a world-wide market presence, including Asia, Europe, South Africa, and the United States of America.

Celerity Messaging UK Ltd, a company based in the United Kingdom and incorporated in 2007, will represent Celerity Systems (Pty) Ltd in the UK. The company has offices in Crawley, West Sussex. is a leading wireless application service provider offering bulk text messaging solutions to large and small businesses, third sector organisations, and individuals. offers two-way bulk text messaging to support clients’ business communication (notifications, alerts, customer relationship management, etc), information services (weather, financial markets, etc) and mobile marketing campaigns. provides the following messaging solutions:

• BulkSMS Text Messenger (desktop SMS application).
• Web to SMS (online messaging interface).
• Email to SMS (messaging using MS Outlook).
• Mobile2Group (messaging to phonebook groups using a cell phone).
• SMS integration with client applications via an e-API (electronic application programming interface).
• Reseller solution (provides clients with a value-added messaging service to their customers). ensures its clients fully comply with wireless industry opt-out requirements by offering an automated STOP reply feature. is a member of the following industry associations:

• Wireless Application Service Provider Association (WASPA)
• Wireless World Forum (W2F)
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For more information about’s services visit For direct enquiries please email or contact the company telephonically on 0871 284 1472.

Editorial Details:

Dan Perrin
General Manager
Mobile: 07942-342-085

Media Relations:

Glen Thompson
Marketing & Communications
Tel: +27-21-552-6321
Mobile: +27-82-412-6834

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