14 designers, 7 of the world’s most powerful projectors and 2 tonnes of snow – Bristol all set to turn on alternative Christmas lights Friday 23 November 2007 PDF Print A group of leading creatives have shipped in seven of the worlds most powerful projectors and are designing 400ft animations and moving images which will be thrown across the city in a dazzling projection lightshow called Light Up Bristol The organisers have also ordered two tonnes of artificial snow and several snow blizzard machines from Pinewood studios which are all set to transform part of the city into a spectacular winter wonderland. Light Up Bristol is being developed by Bristol Media, a networking and support organisation, who have enlisted a team of 14 of the city’s leading creative companies including Aardman Animations and digital agency, E3 to stage a unique kind of ‘Christmas lights’ event. Mike Bennett, Bristol Media explained: “It’s all about the leading creative brains coming together to work on a huge urban canvas, taking every day areas and parts of the city and blasting them with a whole host of colours and animations. We didn’t want Bristol to look like just 'another city' with the usual array of Christmas lights. We wanted to come together to stage something completely different which would have a wow factor and that would raise a smile on passer-bys on their way home from work.” Clare Reddington, event Producer, added: “It’s all set to be one of the most spectacular and jaw dropping lightshows the UK has seen. Concepts are being developed by each agency, following an enchanted winter wonderland theme”. Dan Efergan, Digital Creative Director of Aardman Animations said: “Designers tend to spend our lives working on a 19 inch monitor, so to be asked to produce 400ft animations and visuals that are going to be thrown all over the city, hell yes, we all jumped at the chance. The opportunity to use major Bristol landmarks such as the Council House and Cathedral as a massive canvas and bring the city to life with moving image, animation, colour and textures, well opportunities like that don’t come around that often.” Bennett continued: “We staged a smaller event last year which was a huge success, so we plan to make this one much bigger by using the animations and projectors as the centre piece to a week long city winter festival. “We’ve commissioned music and VJ’s to work alongside us and we’ve hired in several state of the art snow machines used at Pinewood Studios that will blitz the city on an hourly basis with a huge snow blizzard.” “They were used in the film ‘The Day After Tomorrow’ where New York disappeared under 300ft of snow and ice, but we'll try and avoid doing this to Bristol.” Light Up Bristol runs between 17the - 21st December 2007, College Green, Bristol from 6pm - 10pm each night. -ENDS- Notes About Bristol Media Bristol Media is the networking and support organisation for individuals and companies involved in the city's creative industries, including animation, digital, marketing, design, film and television. It has over 800 individual companies registered as members and over 1000 individuals working across Bristol’s media and creative sectors. Who’s involved? Beef Play Nicely Blak Out Arts Spike Design McFaul Green Lit Media Thirteen E3 Aardman Animations Lobster Films Mytton Williams oakwood DC Omni Productions along with with freelancers Genevieve Browne and Nico Boritch and jonie Lemercier of Crustea. See video footage and further information from last year’s Light Up Bristol along with Light Up Bristol images Available for interview Mike Bennett Bristol Media Telephone: 0117 9021333 email: firstname.lastname@example.org mobile: 07966 440004 Clare Reddington iShed Producer c/o Watershed Media Centre 0117 9276444 mobile: 07748 616411 This press release was distributed by ResponseSource Press Release Wire on behalf of Bristol Media in the following categories: Children & Teenagers, Entertainment & Arts, Leisure & Hobbies, Media & Marketing, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.