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A world leader in aviation information uses Akamai’s Web Application Accelerator service to deliver consistent, improved application performance for its enterprise customers

London, United Kingdom, November 26, 2007 - Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced that Ascend, the world’s leading provider of specialist information and consultancy services to the air transport industry, has deployed Akamai's Web Application Accelerator service to enhance the performance of its newly launched online data services to global customers. Using Akamai’s service has helped Ascend ensure fast and reliable performance of mission critical data applications, served from its UK data centre, and opened the way for entry into new markets.

As preparations for the planned expansion of its online business progressed and with the imminent launch of a new flagship on-demand data distribution service on the horizon, it became clear that Ascend needed to overcome the unpredictability of the Internet to ensure reliable, dependable application performance.

“Initial tests demonstrated the real-world, end-user experience in established customer regions like North America, Europe and Asia-Pacific was highly variable,” said Duong Tran, Project Manager at Ascend.

To ensure optimal network performance for deployment of its new flagship product, Ascend selected Akamai’s Web Application Accelerator service to help it overcome the variable latencies inherent in the public Internet.

“The results were impressive,” confirmed Tran. “Without making any changes to the application, and without investing significant resources in a costly data centre infrastructure build out — which was the only other alternative open to us — we achieved fast reliable application downloads in all regions.”

Akamai’s Web Application Accelerator service leverages Akamai's globally-deployed platform comprised of more than 28,000 servers located on more than 900 networks across approximately 70 countries. The acceleration service leverages two types of specialized edge servers: edge servers located near customers’ origin infrastructure and edge servers located near end users. The edge servers utilize the Akamai Protocol to provide global LAN-like performance and availability to Web applications delivered over the Internet, enabling enterprises to centralize their infrastructure yet not compromise performance and availability of their applications whether their delivery requirements are coast-to-coast or global. No changes to Web applications, servers or clients translate to low risk and fast time to value.

For Ascend, Akamai’s Web Application Accelerator enabled the company to get back on track with its launch plans.

“It took Akamai just five days to completely implement the solution, and the results were both immediate and impressive,” explains Tran.

Customer adoption and acceptance of the new service has been impressive, and Ascend now has the guaranteed performance, scale, control and visibility it needs for its online applications.

“Akamai’s solution enables us to leverage the Internet’s agility and cost-effectiveness as a network platform to reach users globally,” said Tran. “As a result, we are able to target key new emerging markets in South East Asia with confidence.”

Malcolm Rowe, Regional Manager Northern Europe at Akamai, said; “Consistent, fast application performance has enabled Ascend to diversify its business model and expand its reach with a new era of online services. Today’s businesses need to ensure optimal network performance if they want to deliver compelling and effective application deployments to an extending customer audience.”

About Akamai

Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximising the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is “The Trusted Choice for Online Business.”

For more information, visit

About Ascend

Ascend is the world’s leading provider of specialist information and consultancy solutions to the global air transport industry. Its market leading products and services are wide ranging, including aviation fleet information, aircraft valuations and appraisals, market analysis plus airport economics and space advisory services.

For more information, visit


James Cooper/Gillie Tennant
Ascendant Communications
Tel: +44 (0) 208 241 6226 / +44 (0)7795 034 068
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This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit