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27th November 2007

When Winifred Hunt from Bexhill-on-sea, East Sussex, applied for BREAD a new ‘pay-as-you-go’ payment card she was surprised to find out that she was too old to apply. The online application form, that requested her year of birth, only went as low as 1907. This was indeed a problem because Mrs Hunt is 101 years old and born in 1906.

With the help of her granddaughter Anna Hardy, she contacted Payment Card Solutions the owners of the BREAD maestro card, and explained the situation. Anna commented ‘Gran really wanted one of these cards because she feels it’s safer than carrying cash’ she went onto say ‘When we spoke to Tim Day from BREAD Card he couldn’t have been more helpful, within 24 hours he called me back and confirmed that the lowest year of birth had been changed to 1897. My Gran received her BREAD card a few days later, and to our surprise it was personally delivered by Tim Day himself ’.

Tim Day of BREAD Card commented ‘It was a pleasure to sort out this query; having checked our records Mrs Hunt is our oldest customer and we are truly flattered that she wanted a BREAD Card at such a grand old age.’

Picture: Mrs Hunt with Tim Day on Bexhill-on-Sea promenade

Editorial note:

The BREAD Card ( is a new breed of payment card. Unlike conventional credit cards, which provide you with a line of credit, or debit cards that are linked to a bank account with an overdraft facility, the BREAD Card is a ‘pay-as-you-go’ card that you load with cash. When applying for a BREAD Card there are also no credit checks.

The BREAD Card is safer than carrying cash and you can use it to shop online, in store or over the phone.

The card costs £10; there is no monthly fee and no charge when you use it – though there is a charge of £1.50 for cash machines.

The card can be loaded with cash at any PayPoint® outlet (there are over 16,000 PayPoint® locations across the UK and there is a flat fee of £1 each time you load up your card).Loading via bank transfer/BACS/ wages transfer costs 0.25p per transaction.

There is also a flat rate charge of £1.50 to share money from a primary BREAD Card to a secondary BREAD Card, which means that BREAD is a very cost effective method of sending money to friends and family both home and abroad. (For further explanation of ‘card to card’ money share please refer to website

Other fees, terms & conditions apply. For more details please refer to

Maestro® is a registered trademark of MasterCard International Incorporated or its affiliates. The BREAD Card is issued by Newcastle Building Society pursuant to licence by MasterCard International Incorporated. Newcastle Building Society is authorised and regulated by the Financial Services Authority and is entered in the Financial Services Authority Register ( under Registration No. 156058

Bread Card is a brand owned by Payment Card Solutions (UK) Ltd

For all enquiries:

Payment Card Solutions (UK) Ltd
33-35 Daws Lane
London, NW7 4SD

Tel: 020 8906 6817

This press release was distributed by ResponseSource Press Release Wire on behalf of Payment Card Solutions (UK) Ltd in the following categories: Personal Finance, Business & Finance, for more information visit