Lite-On's Right On The Button with EZ-DUB (DX-20A4PU) Wednesday 28 November 2007 PDF Print PLDS (Philips & Lite-On Digital Solutions) have today announced the launch of a new external drive, the DX-20A4PU - the first in a new range of drives to integrate an updated version of the highly popular EZ-DUB technology. The patented EZ-DUB technology has been available with previous Lite-On drives and features two buttons on the top of the drive which allow the user to perform common data writing functions with a one-touch effort - the FILE button backs up files from the computer whilst the DUB button will copy disc to disc. The technology is the perfect solution for users who do not have the knowledge or time to use complicated burning software. The new enhanced version of EZ-DUB sees the replacement of the two physical buttons with two touch sensitive buttons located on the top front corner of the drive to allow easier operation and access. The Lite-On DX-20A4PU drive encompasses the recent re-design with a stylish black and white casing that provides robust protection as well as a sleek appearance. What's more, it has a power switch at the back to allow users to save energy consumption when the drive is not in use. Compared with its predecessors the drive is compact in size and includes a stand allowing it to be mounted vertically to save space - making it even more convenient for any desktop. For technical specifications please visit www.liteonit.eu The drive also features SmartWrite(tm) technology. SmartWrite(tm) is designed to optimize the writing strategy for each burning session. Using a smart writing algorithm and self-learning techniques, it will detect and select the best method of writing data for each type of media used, and then remember that decision for future sessions. The DX-20A4PU will be available from November for an estimated retail price of £49. Notes to Editors If you are interested in reviewing this product for your publication we would be pleased to provide you with a sample - simply contact us for more details. Furthermore we are able to organize interviews with the Marketing Manager for Lite-On IT, please contact us for an appointment. Please also see the press assets pages for products scans and specifications: www.tru-pr.co.uk/press/client.php?c=liteonindex About PLDS: PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation, established in 2007 and active in the market of Optical Disc Drives (ODD). The combination of a strong R&D-focus and access to enormous production capacity makes PLDS an industry leading company. PLDS has multiple ODD brands in its portfolio: Lite-On, HP (under exclusive license) and Philips (in United States only). Press enquiries contact: TRU PR Danielle Schofield Tel: +44 (0) 845 83 38292 e-mail: LiteOn@tru-pr.co.uk UK Trade Authorized Distributors: Computer Connections Tel: +44 (0) 1423 704700 www.storagecompany.com Ingram Micro Tel: +44 (0) 1908 260422 www.ingrammicro.co.uk Micro P Tel: +44 (0) 1256 707070 www.micro-p.com Microtronica Tel: +44(0) 870 011 9000 www.microtronica.com This press release was distributed by ResponseSource Press Release Wire on behalf of Tru PR in the following categories: Consumer Technology, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.