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Research conducted amongst UK datacentre owners and operators, as well as vendors serving the sector, indicates strong projected growth into calendar year 2008. According to the survey, conducted at DatacenterDynamics London 2007 (Royal Lancaster Hotel, November 12th - 13th), datacentre owner/ operators are projected to spend an estimated $2.9 billion in 2008 on improving and increasing their facilities with the emphasis moving away from new build towards refits and outsourcing.

While the pace of investment into datacentres shows little sign of abating, the need to control energy consumption is still the industry’s most critical concern. The survey reveals that the sector shows rising levels of confidence in its ability to deal with the efficiency challenge as the flow of information and solutions continue to increase industry knowledge and capabilities.

Five hundred delegates at DatacenterDynamics London 2007 were surveyed. 70% of the respondent sample are from organisations that own and/ or operate datacentres. The London sample indicates a strong market standing with owner/ operators surveyed responsible for around 950,000 square metres in gross space of datacentre facilities and around 150,000 equipment racks. The vendor sample includes global and UK market leaders in the provision of infrastructure, consulting and services to the datacentre sector.

This latest study completes the cycle of research which started 12 months ago at DatacenterDynamics London 2006. DatacenterDynamics Survey data now comprises almost 3,000 responses from key collocation centres in the US, Europe and Asia. The research programme is enabling DatacenterDynamics to track key trends across international markets including levels of investment, industry attitudes and concerns, facility profiles and technology adoption.

The concerns expressed in the study conducted at London 2006 emerge again in 2007 with greater intensity. Key issues include power consumption (37% mention), the cooling requirements of high-density configurations (21%), potential environmental impacts of power consumption (19%) and concerns as to whether industry knowledge and expertise are sufficient to meet these challenges (16%) have all risen significantly over the past year.

Yet the increasing urgency of these concerns is allied to a new sense of industry focus. The strength of agreement that the industry holds major environmental responsibility and that future power provision may be inadequate to meet future IT needs remains as strong as ever. Yet, in a reverse of the 2006 findings a majority now believes that a green datacentre is possible and that the datacentre industry should not rely on external regulation to deal with energy efficiency issues. This new confidence is reflected by the active adoption and consideration of new technologies and methodologies to improve the monitoring, efficiency and performance of their datacentres.

George Rockett, the Show Producer and co-founder of the global DatacenterDynamics Conference and Expo series, identified the importance of these findings to the future direction of the industry:

"This year’s findings show that the UK industry is focusing more and more on the critical power and consumption issues that have emerged as its key challenge. Rather than slowing growth, it appears to be stimulating further efficiency activity. Our surveys indicate clear patterns of technology adoption and consideration which will assist the UK market meet its particular challenges of space and energy availability. The London event has enabled the industry to widen the debate towards the capabilities of monitoring, controlling and commanding the datacentre”.

During 2007, the DatacenterDynamics Global Series has included twenty-two events in the world’s leading business centres and research conducted in parallel will develop local and regional perspectives on the challenges facing owners and operators of datacentres. The DatacenterDynamics research programme in Western Europe has already surveyed four major markets in Amsterdam, Frankfurt, London and Paris and collected over 1,400 responses. The results of this European research will be analysed further and reporting on key trends and projections will be made available in the coming weeks.

To register an interest in upcoming publications, please email or call George Rockett on +44(0)207 426 4841.

Press Enquiries: Nick Parfitt ( or call 07900 601305.

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