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The survey by Efalex, the Omega-3 & 6 fish oil supplement, of over 3,000 people*, revealed that 90% of the nation consider fish to be an important part of their diet, but only 30% actually eat the government recommended intake**.

Despite the government’s campaigns to communicate the health benefits of fish to consumers, the survey revealed that surprisingly almost 60% of the population aren’t aware of the amount of fish their family should be eating.

Astonishingly, two thirds of parents claim they have to disguise fish when feeding it to their children, most commonly by covering it in breadcrumbs (28%), serving it with unhealthy chips (23%), or a sauce (17%). But worryingly, one in four children still aren’t getting the government recommended two portions of fish a week.

And the survey suggested that the population’s culinary skills may be partly to blame. People are unsure how to prepare fish dishes from scratch and over 40% of people don’t know how to prepare fish or seafood, which is affecting their intake. Almost half of those questioned (48%) said that they would eat more fish if they knew how to cook it.

The cost of fish was also cited as a reason Britons don’t eat more fish, with 44% saying it was too expensive. Respondents were also put off eating fish because of the bones (24%) and the smell (19%).

Fishy Friends
Not all fish has the same benefits for our health, as nutritionist Fiona Hunter explains: “Oily fish is a rich source of omega-3, a family of essential fatty acids, which provide the nutrients required for good health. Because our brains comprise approximately 60% fat, they need a good supply of this vital nutrient for healthy brain function, co-ordination, learning ability and concentration. Omega-3 has also been shown to benefit heart health and joint health.”

But respondents knew that Omega-3 was an important part of the diet, naming many of the health benefits communicated in the government’s ‘eat well’ campaign, including heart health, bone health, concentration, brain health, memory and healthy joints.

Although this shows that the government’s advice is getting through, it’s not being taken on board as 80% of Brits aren’t eating the recommended one portion of oily fish a week. When asked to name an oily fish, cod – a non-oily fish - was the third most popular answer, revealing a lack of awareness about the different types of fish.

Fiona Hunter comments: “It is concerning that four in five people don’t eat enough oily fish as adequate intake of Omega-3 fatty acids is vital. They cannot be produced in the body, which means that they must be obtained from Omega-rich food, such as oily fish including salmon and tuna.”

Omega Boost
Although only 20% of the nation eat the recommended intake of oily fish, only 50% take measures to boost their intake with supplements. A fish oil supplement such as Efalex could help boost levels of Omega-3 and 6 that the 21st century British diet is lacking.

Fiona Hunter comments “Taking a supplement is a convenient and easy way to boost intake and ensure you get the necessary nutrients needed for good health.”

Efalex contains a mixture of Omega-3 fatty acids DHA, EPA, and Omega-6 fatty acids AA and GLA from fish oil and evening primrose oil. They are the Omega-3 and Omega-6 fatty acids required for normal brain structure and formation, helping to maintain healthy brain development, concentration and eye function.

Available in easy to swallow capsules priced from £6.99 and natural lemon and lime flavour liquid priced from £7.49. Efalex is available from Waitrose, Tesco, Boots, Holland & Barrett, GNC, independent health food stores and pharmacies.

- ENDS –
Issued by: Pegasus Public Relations
On behalf of: Efamol Ltd
Press enquires: Terri Foster / Matt Stanley (01903 821550)
tfoster@pegasuspr.co.uk / mstanley@pegasuspr.co.uk

November 2007

* Survey of over 3,000 children and adults, 2007
** The government recommends an intake of at least two portions of fish a week, at least one of which should be oily fish such as salmon, sardines, mackerel, trout and some forms of tuna

This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.