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RIAS is encouraging people to beat the bulge this Christmas by being more active. The over 50s insurer has joined together with the National Trust to promote a range of walks that open up the great outdoors to young and old alike; a perfect way to walk off the Christmas turkey while spending more time with the family!

The walks can be downloaded free from the National Trust’s website NationalTrust, providing an invaluable guide with easy to follow directions, maps and points of interest along the route. They cover some of the most beautiful parts of England, Wales and Northern Ireland including coastal, woodland, upland and riverside routes, making exercise a pleasure that can be had by all the family.

Janet Connor, Managing Director of RIAS, says: "Walking is a great way to exercise for all ages. It is a fun – and a sociable activity for family and friends to take part in at this festive time. Through our sponsorship of the National Trust walks, we hope to encourage more people to take pleasure in our beautiful countryside by going for walks on a crisp winter’s day to watch the wonders of our wildlife. These walks are not just for the Christmas period, they are perfect to get 2008 underway – a great New Years’ resolution for all of us.”

The National Trust has some great downloadable walks perfect for Christmas including: Harting Down in West Sussex, one of the largest areas of ancient chalk downland owned by the Trust; Ashridge in the Chilterns, with its rich variety of wildlife including the renowned red kite; and Dedham Vale in Suffolk, the famous location for John Constable's idyllic pastoral paintings.

RIAS selected the National Trust, which has 3.5 million members and 49,000 volunteers throughout England, Wales and Northern Ireland, as a partner due to its relevance to the interests of primary market, the over 50s. As a respected and trusted brand, the National Trust fits well with the RIAS philosophy of offering quality and reassurance to their policyholders.

For more information on the RIAS/National Trust walking initiative visit NationalTrust

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Editor’s Notes:
Top tips to avoiding extra weight gain this winter:
1. Take 30 minutes of moderate exercise every day; walking is great, it’s low impact but raises the heartbeat for a good workout.
2. Prepare healthy meals consisting of five portions of fruit and vegetables a day, and avoid processed and junk foods such as sugary drinks and energy-dense fast food.
3. Keep your alcohol intake at a sensible level.
4. Make exercise fun; find a friend or member of the family to join you – and to make sure you do it!
5. Don't sit slumped in front of the TV for hours, be active – get up and do something; take a walk…

About RIAS
· RIAS was established in 1992 and is a specialist provider of insurance products for the over 50s age group
· RIAS negotiates with a panel of insurers to secure competitive, value for money products
· RIAS has over 880,000 customers and employs over 1,200 people across two locations - Bournemouth and Belfast
· In July 2007 RIAS’ home insurance contents and buildings policies received four ‘Best Buy’ awards from Which? magazine

RIAS is part of Fortis (Insurance), a leading provider of award-winning personal and commercial lines insurance solutions in the UK and was named 2007 General Insurer of the Year at the British Insurance Awards. The insurer’s successful customer-centric strategy has been founded on aligning its activities to how customers want to buy insurance, combined with delivering high quality products, manufactured at costs better than market norms.

Fortis’s unique multi-distribution capability enables it to deliver products face-to-face, by phone (inbound and outbound), over the Internet and via SMS technology. Aligning its business activities with its partners' general insurance strategies enables Fortis to offer end-to-end white label capabilities in product development, marketing, campaign management, sales, fulfilment and claims - providing a seamless integration with partner brands.

Insuring in excess of 6.6 million customers and working with a range of partners, Fortis is recognised for delivering consistent and high-quality customer experiences. It employs 2,901 people as of 30/09/07 with a head office based in Eastleigh and others in Belfast, Bournemouth, Gloucester, Haywards Heath, Redditch, and Stoke-on-Trent. In 2006, its profit before tax and interest was GBP77.5 million and its GWP was 688.3 million.

For more information, contact:
James Bishop/Louise Gough
JBA Public Relations
Tel: 020 8875 5460
Email: james.bishop@jbapr.com or louise.gough@jbapr.com

Mike Collins
National Trust
Tel: 01793 817708
Email: mike.collins@nationaltrust.org.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Thinc PR (JBA Public Relations) in the following categories: Health, Leisure & Hobbies, Environment & Nature, for more information visit http://pressreleasewire.responsesource.com/about.