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London: ELIXIR, the independent magazine and ezine www.elixirnews.com, focussing on healthy ageing today announced the launch of the world’s first privilege card offering subscribers a comprehensive range of discounts (10-25%) on beauty aesthetics (non-surgical treatments) and related services and products (hairdressing and trichological experts, beauty and aesthetic clinics, cosmetic dentists, gyms, spas, lifestyle consultants and personal trainers) both in the UK and abroad. Cosmetic surgery is not included in the scheme and only those aged 18 and over are eligible for membership.

The ELIXIR PLATINUM offers discounts both in the UK and internationally (holiday spa hot spots as well as city destinations such as Beverly Hills & Moscow) for a £100 annual fee, while the ELIXIR PINK card at £50 offers similar benefits in the UK. Both are available to subscribers anywhere in the world. For every £100 they spent they will receive a Makeover Mile which will entitle them to further discounts on exclusive beauty products and services as well as free gifts. They will also receive a free year’s subscription to ELIXIR magazine worth £36.

Since the price of any aesthetic treatment, such as Botox can cost anything from £150 to several hundred pounds, the outlay for the card will easily be recouped.

ELIXIR MAKEOVER MILES is being supported by some of the top names in beauty in the UK including, for example, Neville Hair & Beauty of Belgravia whose clients include socialites, models, royalty, celebrities etc including Elle Macpherson, Elizabeth Hurley, Lady Helen Taylor, Nigella Lawson, Zoe Lucker, Erin O’Connor and Darcy Bussell amongst others.

This is because ELIXIR privilege card holders will be donating 10% of their loyalty card (which can be purchased online at www.elixirnews.com) fee to the UK registered charity, Changing Faces which supports and represents people who have disfigurements from any cause. As well as offering counselling and practical advice on managing other people’s reactions, the charity also campaigns to raise public awareness and change attitudes.

Elixir Managing Editor, Anna Morris said: “Whilst interest in health, beauty and aesthetics has never been greater and we therefore believe it is important to provide our readers with a useful and valuable service, it is also salutary to remind ourselves that happiness is not achieved through so-called physical perfection on its own. Changing Faces believes that it is vital for everyone to feel good about themselves – inside and out – and that’s why we have chosen to support this unique and pioneering charity.”

Chief Executive of Changing Faces, James Partridge said: “People who have disfigurements also enjoy beauty products and pampering - like everyone who reads ELIXIR - and yet you rarely see someone with a disfigurement in beauty advertising. It’s time to see a woman with a birthmark, for example, promoting the latest lipstick shade. Only then will the industry truly represent all of its clients and show that it celebrates the attractiveness of all faces.”

ELIXIR MAKEOVER MILES is being supported by top names in UK and international beauty, aesthetics, hairdressing and beauty spas including:

• The BA Clinic, Knightsbridge, London
• Paul Edmonds Hair & Beauty, Knightsbridge, London
• Neville Hair & Beauty, Belgravia, London
• Biolustre hair rejuvenation system
• Beauty Works West of Nottinghill, London
• Cosmedics, London
• Cosmetic Solutions, Harley Street, London
• The Harley Dental Implant Centre, Harley Street
• NoshDetox Delivery, London (delivers within M25 area)
• Katrine Jackson Hair and Beauty, Covent Garden, London
• The Harley Street Medical Skin Clinic, Harley Street, London
• Forma Cosmetic Dentistry, Harley Street, London
• Dr Denese of New York – Cosemeceuticals purchased online at www.drdenese.co.uk
• SkinGenesis of Chester, Leeds and Manchester
www.thevitalityshopuk.com (nutraceuticals)

For more information contact:

ELIXIR
Anna Morris on + 44(0)20 7569 8676
Email: news@elixirnews.com

CHANGING FACES

Francesca Leadlay, Press Officer Direct Line: + 44(0)20 7391 9276
Email: francescal@changingfaces.org.uk
www.changingfaces.com

Note to Editors:

About ELIXIR: ELIXIR magazine and www.elixirnews.com is an independent source of news and information on health ageing.

About Changing Faces: Changing Faces (www.changingfaces.org.uk, www.iface.org.uk) is a Registered Charity, No. 1011222, that supports and represents people who have disfigurements to the face or body, whatever the cause. T: 0845 4500. F: 0845 4500 276 www.changingfaces.org.uk

The organisation has a team of specialists who offer counselling and a range of practical strategies to children, young people and adults with disfigurements, to enable them to manage public reactions and succeed in every part of their life. It offers a consultancy and training service to health professionals, teachers and employers on best practice in teaching, recruiting or providing customer service for people with disfigurements. Francesca Leadlay

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