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Two thirds of mums will do at least half of their Christmas shopping on the Internet this year, according to a survey of over 1,000 mums carried out by Gogoblin, the first and only free UK children’s wish list site.

Toys, books, DVDs and CDs are the most popular items to buy over the Internet, with 90% of mums logging on to buy toys, DVDs and CDs and 85% to buy books. Books, films and music have always been popular online purchases, but toys and gifts look like they are catching up this year with two thirds of mums saying that at least half of their toy and gift purchases will be made online, through sites such as

The high street is still a more popular place to buy food and clothes though: nearly 60% of mums will buy NONE of their food online this Christmas and 76% of mums will buy less than half of their clothes purchases online.

Jane Manson CEO, says: “I think busy mums are becoming more and more reliant on the Internet to do a lot of their Christmas shopping in 2007, and this is also including the bulk of their toy shopping. In our survey, over 60% liked shopping online because of the convenience: they can do it whenever they like, even when the High Street shops are shut. We also asked them how they would feel if they received an email from a nephew or niece directing them to their gogoblin wish list, and I am very pleased to say that a whopping 80% would be relieved and thought this was a great idea: one less decision for them to make in the manic run up to Christmas! This is consistent with the vast majority of mums saying that when buying toys and games for children, the number one priority was that they get “what the child wants” (this even beat “value for money”).”

Gogoblin is the only site of its kind, enabling children to create lists of the specific toys and games they want for any special occasion, giving parents and friends some much needed guidance. They can either buy a present from the list, quickly and simply online, or they can use the list as a pointer as to what that child is into. Gogoblin also provides some great online shopping for the under 16s, and is extremely easy to use – even for grown-ups!

The site is also designed to help organise people who have a lot of kids to buy for: parents, grandparents, family and friends can view and manage all the wish lists of children they are buying for - nieces, nephews, friends’ children - and the important dates, in one place – Gogoblin’s ‘to-do list’. So the site hopes to take the stress out of gift-giving for everyone – both the wishers and the givers.

Gogoblin supports the WorldVision charity, which works alongside communities in almost 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs. Every time you buy something online through Gogoblin, some of the small commission earned is passed on to WorldVision.


Press contact details:

Jane Manson: Gogoblin CEO and press contact
Mobile number: 07743 955665
Website address:
Email address:

Notes to Editors:

Gogoblin is the first and only free UK children’s wish list site. And, whether you are giving or wishing, you can enjoy some of the best online shopping for the under 16s.

Gogoblin, with the help of , surveyed over 1000 mums for its Christmas Online Shopping Survey. Full results available.

What the Press say about

The Times, July 2007
…”This site will save children’s loved ones from making the terrible mistake of giving them stuff they do not want.”

Travel and Leisure magazine, July 2007
“…It’s really quick, easy and good fun to make and keep a birthday list or any other useful gift lists here…the site looks great and is very user friendly..”

Webuser magazine, July 2007
Rating: 4 out of 5 stars
…”The free site aims to stop parents, grandparents and other gift-givers from wasting their money on unwanted presents…”

Mother and Baby, September 2007
…”help your rellies find fresh inspiration by starting a wishlist on”

My Child, September 2007
UK’s leading educational title for parents of 3-13 year olds
“ is a unique new service which will ensure that you’re always up with the times when it comes to kids’ tastes in toys.”

Prima Baby, December 2007
“Give guidance to friends and family with Gogoblin’s online gift list”

Main findings of survey results

For a summary of the results, contact

Example wish list in

To view an example wish list, go to and see the examples on the homepage.

To view an example To Do list, go to ‘Sign in’ and put the name: Mary, and the password marymary. The ‘To Do’ list for this example grandparent with 3 grandchildren will appear.

You can also view a child’s wish list by logging on as one of Mary’s grandchildren;

Name: Sam Password: samsam
Name: James Password: jamesjames
Name: Kirsty Password: kirstykirsty

Biography of Jane Manson – CEO Gogoblin

Jane, 44, is married to David and has three children: Harriet 15, Hugo 13 and Dora 8.

Jane studied Classics at Oxford University and then lived and worked overseas for 16 years, in Dubai and Abu Dhabi, Hong Kong, Calcutta, Ho Chi Minh City, Hanoi, Sydney and Jordan . Her work has included teaching English, TV presenting, staging art exhibitions and running a very successful training consultancy in Hong Kong . She has also worked extensively fundraising for important charities around the world, including a charity for street children in Calcutta , a medical charity for the remotest parts of India , an orphanage in Hanoi, and World Vision, a relief and development organisation in Cambodia. World Vision is the charity supported by Gogoblin”.

Jane launched Gogoblin in February 2007. It is the first and only free children’s wish list site in the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of Gogoblin Ltd in the following categories: Children & Teenagers, Women's Interest & Beauty, Retail & Fashion, for more information visit