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London, December 5th 2007: Increasing numbers of cash consumers in the UK are using Ukash when they shop, pay and play online and now they’re going to benefit from getting Ukash direct to their mobile.

Thousands of consumers each day that don’t have or don’t want to use a credit or debit card online use Ukash. Today they get Ukash from thousands of convenient locations such as newsagents and petrol stations and just use the unique and secure Ukash number when they pay at one of the hundreds of websites that accept Ukash. But now they can get Ukash anywhere, anytime!

“Ukash is growing in popularity with the large section of the population that don’t have cards or are concerned about the security of using them online,” comments Mark Chirnside, Ukash CEO. “This new service makes getting Ukash even more convenient for mobile users, meaning they can get a voucher straight to their ‘phone 24/7.”

Vodafone customers go to the secure Ukash Mobile web page using their phone’s internet browser. They confirm that they require a £10 Ukash voucher and as long as they have credit on their ‘phone they’ll receive a text with their unique 19-digit Ukash number. They’re then ready to pay on any web-site or mobile internet site that accepts Ukash.

Buying and using Ukash is incredibly simple. Uniquely numbered Ukash vouchers are widely available from 40,000 payment terminals in the UK, in newsagents, grocery stores, petrol forecourts and other convenient locations. Ukash vouchers can be redeemed on hundreds of lifestyle, shopping, communications, social networking and gaming websites in the UK.

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Notes to Editors:

Customers will be charged £1 for receiving £10 Ukash to their mobile, incurring a total charge of £11 to their account. Customers under 18 won’t be able to spend their Ukash on age restricted (18+) websites. Ukash is valid for 12 months from date of issue. Ukash Mobile is currently available in the UK to Vodafone customers only. The service is powered by Hybyte’s AirPayment™ platform which follows the UK’s mobile industry PayForIt framework.

For further information please contact:

Shelley Sofier/Sarah Morgan at Attenborough Saffron
Tel: 0207 067 1597
Email: shelley@attenborough.net / sarahm@attenborough.net

About Ukash

Ukash is a globally-recognised e-commerce cash payment method to enable online purchases using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity.

Ukash is regulated by the UK Financial Services Authority (FSA) and operates as one of the only a small number of Electronic Money Institutions, a status that allows a single maximum online cash payment transaction of up to £500/€750.

Uniquely numbered Ukash vouchers are widely available through payment terminals in retail outlets and online.

Ukash is now issued in 20 countries.

http://www.ukash.com

About Hybyte

Hybyte provides mobile services on all UK Mobile Operator Networks. Our new AirPayment™ platform powering the Ukash Mobile service follows the PayForIt framework for a safe and trustworthy transaction environment for consumers to purchase goods and services with their mobile phones; with transaction values being added to their phone bills.

www.hybyte.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Freshwater in the following categories: Consumer Technology, Personal Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.