UK SPENDS 650 MILLION HOURS ON TRULY FORGETTABLE GIFTS Thursday 6 December 2007 PDF Print • FEWER THAN ONE IN TEN MEN (7%) CAN REMEMBER WHO GAVE THEM WHAT LAST CHRISTMAS With the festive season now underway, research from magazinesbymail. net has revealed that people across the UK are set to spend a staggering 650 million hours* trying to ensure they give the perfect Christmas present. However, after all that time and effort the majority of gifts will join millions of other forgotten presents of Christmases past - fewer than one in ten men (7%) can remember who gave them what last Christmas, and only 14% of women can recollect who gave them every item. Nicola Rowe from magazinesbymail.net said “People across the UK spend millions of hours on their Christmas shopping hoping to ensure that their present shows how much they care. However, once Christmas is over it’s easy for people to forget just how much thought and effort went into trying to find them a gift to remember.” Give a gift to remember this Christmas One certain way to ensure your present is a gift to remember is to give a magazine subscription - nine out of ten people (88%) would welcome a subscription to a favourite magazine as a Christmas present. It’s a present that can’t be forgotten, as a copy of the recipient’s favourite magazine will be delivered to their home throughout the year. Nicola continued “Nine out of ten people say a subscription to a favourite magazine would be a welcome gift, and it makes a truly unforgettable present - its arrival through the letter box being a regular reminder that you care throughout the year.” There are thousands of titles to choose from so there’s a magazine to suit all interests and hobbies. From crochet to cars and football to food, it’s easy to find the right magazine for even the most hard to buy for individuals, whether they be your grandma or granddaughter, fiancé or father. Not only does a magazine subscription make a memorable Christmas gift, they’re easy to buy too. A visit to www.magazinesbymail.net gives access to a wide range of titles and can save some of the stresses of shopping on busy high streets this Christmas. Plus, there’s a chance to solve all your Christmas gift giving dilemmas at once by entering their competition to win magazine subscriptions for all the family. Ends Issued by: Ruth Barker Four Countries Communications Email@ firstname.lastname@example.org Mobile: 07912648654 Tel: 0207 7499219 * Research conducted by YouGov on behalf of magazinesbymail - October 2006 This press release was distributed by ResponseSource Press Release Wire on behalf of Four Countries Communications in the following categories: Men's Interest, Leisure & Hobbies, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.