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News Release

6th December 2007


Woolworths has pulled off a major coup by securing the services of the animators from the Simpsons to draw an image, signed by the legendary Matt Groening himself, for its advertising for the release of The Simpsons Movie – out on DVD on Monday. It is the first time the cartoonists have ever drawn for a retailer anywhere in the world.

Groening’s team has ‘Simpsonised’ popular Woolworths brand characters Wooly & Worth and drawn them sitting in the Simpsons’ front room on the sofa normally occupied by Homer, Marge, Bart, Lisa and Maggie.

The image is being worked into ads that will be used online, in press, in-store and on TV next week. The DVD is expected to be one of the biggest selling films this Christmas.

Alan Hunt, DVD and CD trading manager for Woolworths, says: “The movie will be a massive seller with over one million people expected to snap up the DVD version in the fist week alone. The fact that the Simpsons animators have agreed to draw for us is quite something and it has made our ads really stand out.

“It’s been a busy year for Wooly & Worth, they’ve met Westlife, Kelly Osbourne and Rolf Harris and now they’ve been given a makeover by world’s most popular cartoonists!”

Woolworths stores are also changing their look for the release of the film. 200 of the company’s shops are replacing the first two Os in the Woolworths signage with Simspons-style doughnuts for the week. A sign advising customers not to try the doughnuts is being prepared.

A further five stores will be ‘Simpsonised’ and have their traditional red frontage replaced by ‘Simpsons yellow’ and lifesize versions of Bart and Homer will be in the window and working as meeters and greeters at the stores.

The Simpsons Movie is released on Monday 10th December and is available at Woolworths stores and online at


Notes to Editors:

· Picture attached shows the ‘Simpsonised’ Wooly & Worth characters, drawn by the Simpsons animators

· The five stores being completely transformed into Simpsons store fronts will be Portsmouth, Swindon, Chiswick, Glasgow and Peterborough.

Simpsons Facts:

· The Simpsons have been entertaining us on television for 18 years.

· In the UK 2.6 million people saw the film in its opening weekend and it grossed a total of £13.9 million at the UK box office.

· ‘The Simpsons Movie’ grossed a combined total of $74 million in its opening weekend in the US, taking it to the top of the box office and set the record for the highest grossing opening weekend for a film based on a TV Series.

· Internationally the film took $96 million for 71 overseas territories.

For further information please contact –

Laura Swann or Olivia Lawrence at Hamilton PR on 01892 546599 or email

Woolworths press office, 0207 706 5689,

This press release was distributed by ResponseSource Press Release Wire on behalf of Olivia Lawrence (Hamilton PR) in the following categories: Children & Teenagers, Entertainment & Arts, Women's Interest & Beauty, Media & Marketing, for more information visit