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CAMBRIDGE, England, December 6, 2007 - Anatune (www.anatune.co.uk), the UK’s leading supplier of customised chromatography-based analytical instrumentation, has engaged Igentics (www.igentics.com), the technical new media and Internet engineering company, to construct a web resource site to help gas chromatographers find technology solutions.

The new site (www.anatune.org), developed and hosted by Igentics, enables Anatune’s customers to use sophisticated structured browsing to search for gas chromatography (GC) and gas chromatography-mass spectrometry (GC-MS) application notes, product literature and other relevant information.

Ray Perkins, managing director, Anatune, said: “Our customers don’t buy products - they buy what our products can do so it was imperative that the new resource site enabled our users to quickly find the most relevant solution to their problem. Igentics helped us to achieve this by developing an intelligent search facility that filtered available information first by analytical technique, then by matrix and finally by analyte class.”

The Igentics’ solution incorporates Google Search Appliance™ and Google Mini™ to ensure that users have a familiar search environment. By providing an easy way for analysts to investigate possible solutions to their problems, customers often sell themselves on a solution before contacting Anatune’s sales staff. Aggregated data also provides an accurate picture of customers’ interests which enables Anatune to adjust products and service levels and develop more targeted marketing and sales campaigns.

“Igentics listened very carefully to our ideas and requirements about browsing and closed-loop marketing and came back with a detailed specification demonstrating both their creativity and meticulous approach,” added Ray Perkins. “Feedback from users to the resource site has been extremely positive.”

Anatune is a chromatography-based analytical equipment and solutions provider that works in partnership with leading suppliers - Agilent Technologies, GERSTEL, Horizon Technology, IST, MIDI, Pyrol AB, SIM, and Teledyne Tekmar ­ to deliver solutions to chromatographers working in environmental water, flavour & fragrance and pharmaceutical laboratories. Its customers includes companies such as ALcontrol, AstraZeneca, BP, GlaxoSmithKline, Shell and Unilever.

Greg Holmes, co-founder and technical director of Igentics, said: “We have a very talented technical team that focuses on providing tailored solutions that deliver 100% functionality for our clients. Anatune had a clear vision of how the resource site should work. Our job was to gain a clear understanding of their objectives and the mindset of chromatographers using the site and use our knowledge and expertise to deliver the most cost-effective technical solution possible.”

Igentics develops and implements Internet-enabled applications and solutions for its clients - everything from a simple brochure web site, E-commerce solution or content management system to bespoke application development, systems integration expertise or E-marketing consultancy. The company works direct with customers as well as in partnership with creative agencies that require technical input. Igentics is based at Little Walden, on the outskirts of Cambridge.

For more information, please contact Igentics Ltd, 2 Hall Farm, Little Walden, Saffron Walden, Essex CB10 1XA. Telephone: 01799 525505. Email: info@igentics.com.

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About Igentics (www.igentics.com)

Igentics is a Cambridge-based technical new media and Internet engineering company which develops and implements Internet-enabled applications and solutions for its clients - everything from a simple brochure web site, E-commerce solution or content management system to bespoke application development, systems integration expertise or E-marketing consultancy. Igentics’ team of business analysts and software engineers tailor solutions that help customers to get the best out of the technology that they have already invested in and exploit the full potential of their data online.

Igentics was founded in 2001 by industry veterans David Donnan and Greg Holmes. The company has a creative, methodical and holistic approach to IT/Internet projects. Igentics is technology agnostic but has strong links with strategic partners ­ including Microsoft, Sun and IBM - and has an excellent track record of linking and integrating systems, in particular, legacy systems. The company is based at Little Walden, on the outskirts of Cambridge.

About Anatune (www.anatune.co.uk)

Anatune is the UK’s leading supplier of customised chromatography-based analytical instrumentation. Based on the outskirts of Cambridge, Anatune works in partnership with leading suppliers - Agilent Technologies, GERSTEL, Horizon Technology, IST, MIDI, Pyrol AB, SIM, Teledyne Tekmar - to deliver solutions to chromatographers working in environmental water, flavour & fragrance and pharmaceutical laboratories. Its customers includes companies such as ALcontrol, AstraZeneca, BP, GlaxoSmithKline, Shell and Unilever.

Media contact:

Martin Brooke (for Igentics)
Martin Brooke Associates
Tel +44 (0) 1223 244500
Email: martin.brooke@mba-pr.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Martin Brooke Associates in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.